PR News June 2026

Signal AI appoints Thor Mitchell as chief product & technology officer

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City AM's Christian May, Alys Denby and Steve Dinneen urge PR to turn its back on AI slop

Vote in our poorly designed, entirely unrepresentative snap poll: Have you ever sent AI produced content (aka slop) to a journalist?

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Lynn Louca joins Sprint Partners as partner

Sprint Partners has announced the appointment of Lynn Louca as partner, leading the consultancy's marketing and new business offer for agencies and brands. In this role, she will oversee marketing, new business and lead generation services, while supporting brand clients with strategic communications planning and capability building.

Louca joins from WPP's Clarion Communications, where over a 14-year career she rose to managing partner and head of growth, delivering consecutive years of double-digit growth, a 75% average pitch conversion rate. She also led Aldi's consumer communications programme for more than a decade.

Lynn Louca said: "I'm looking forward to helping agencies unlock smarter, faster growth, whether that's sharpening how they pitch, building a steadier pipeline or getting the right team around them, and helping brands build more effective, high-performing marketing strategies and agency partnerships."

Louca's appointment will enable Founder and CEO James Thomlinson to focus on strategic business advisory and AI transformation services, working with agency and brand founders, CEOs, CMOs and senior leadership teams to drive growth, operational efficiency and commercial impact.

James Thomlinson, founder and CEO, Sprint Partners, said: "Lynn is one of the standout growth leaders in our industry, a rare blend of strategic thinking, commercial sharpness and relentless drive. I'm genuinely excited to welcome her to the business.

Her appointment is the fourth hire for Sprint Partners, joining Muhsin Hussain as AI and Automation Consultant, and Callum Phelps and Sarisha Ganesan as Marketing Executives.

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HaysMac strengthens media and marketing team with Gary De Souza

HaysMac, the accountancy, tax and advisory firm, today announces the appointment of Gary De Souza as Director in its Media, Marketing & Advertising (MM&A) sector team.

Gary joins from Moore Kingston Smith, where he spent over a decade advising media, marketing and creative businesses across the UK. Working within a specialist media team since 2016, he has supported a broad range of clients, from entrepreneurial start-ups through to established and international groups, delivering compliance services alongside commercially focused advice. This includes supporting businesses with financial planning and strategic decision-making, such as valuations, cash flow forecasting and group reorganisations; helping them to scale sustainably and navigate increasing complexity.

His experience spans the creative industries, including independent agencies, production houses and growing media businesses, providing practical, insight-led advice tailored to each stage of the business lifecycle. He has also supported numerous international creative businesses establishing operations in the UK.

At HaysMac, Gary will play a key role in expanding the MM&A team, deepening client relationships, driving new business growth, and enhancing the firm’s offering to creative businesses in a rapidly evolving landscape.

HaysMac’s MM&A team is recognised for its deep sector expertise and long-standing client relationships, supporting organisations across the creative industries with a commercially driven, forward-thinking approach at every stage of their journey.

Speaking of his appointment, Gary, Director at HaysMac, said: "I’m excited to be joining HaysMac at such a dynamic point in its journey. The firm has built a strong reputation in the media, marketing and advertising space, underpinned by deep sector expertise and a people-first culture.

There is a clear sense of momentum and ambition across the firm, and I’m looking forward to building on this — working closely with clients to provide practical, commercially focused advice as they navigate growth and complexity in an increasingly fast-moving sector." 

Natasha Frangos, Managing Partner at HaysMac, commented: "We are delighted to welcome Gary to HaysMac. He brings a strong track record in the media, marketing and advertising sector, alongside a clear passion for supporting ambitious, entrepreneurial businesses.

Gary’s appointment forms part of our ongoing strategy to invest in high-calibre talent, enhancing the breadth and depth of technical expertise across the firm. These strategic hires are key to strengthening our sector and market-led approach and ensuring we continue to deliver high-quality, insight-driven advice to our clients.”

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The Booker Prize Foundation appoints Work & Class

Work & Class has been appointed by the Booker Prize Foundation to lead the launch of a new Booker Prizes Quick Read, All Around the World: Stories by Booker Prize Writers, a short story collection curated by Booker Prize-winner Roddy Doyle and featuring Booker and International Booker Prize nominated authors. 

Work & Class is tasked with developing a creative consumer PR campaign to generate awareness of the book and encourage more adults to read for pleasure, including audiences who may not currently see themselves as readers or who have fallen out of the habit of reading, and clearly communicating the charitable mission of the Booker Prize Foundation.

The work will focus on presenting the contributing authors and the short story format in a way that feels open, engaging and easy to step into, offering an accessible route into world-class storytelling.

The Booker Prize Foundation is a registered charity designed to inspire more people to read – and write – the world’s best fiction. 

The Booker Prizes Quick Read, which is being launched in collaboration with the Reading Agency to celebrate 20 years of Quick Reads, supports that aim by offering high-quality, engaging and accessible short form fiction, that fits around people’s lives and reading habits.

Quick Reads are short, accessible books written by popular authors and made available in communities across the UK. Unlike other short-form fiction, Quick Reads go through a rigorous review process to ensure accessibility – including testing for readability, concentration, and suitability for those building reading confidence.

Laura Burch, Founder and Managing Partner of Work & Class, said: “It is no exaggeration to say that discovering a love of reading as a child changed my life. A mobile library would visit my council estate every week while I was growing up. I’d take my chosen books home and read them from cover to cover, doing the same again week after week. Brilliant fiction opened my world right up; showing me new perspectives, new people, new ideas, and made me believe I could be anything I wanted to be. Over time, I noticed the ‘Booker Prize Shortlisted’ sticker and began to associate those books with stories I knew I would love. So, it’s my actual dream, to be working with the Booker Prize Foundation, and to be doing so on a project that’s all about widening access to great fiction.”

Gaby Wood, Chief Executive at the Booker Prize Foundation added: “Work & Class are the obvious choice for this brief, for their ability to connect with audiences who are often overlooked by traditional cultural marketing. They understand how to meet people where they are, while helping more people see themselves in great fiction. That perspective felt like a natural fit for this project, which is hugely important to the Booker Prize Foundation and of which we’re very proud."

This partnership marks the first client win for Work & Class since leaving Ready Media Group to operate independently this April, adding to their existing roster of clients, including Sky, Greenpeace, Youth Music, Mountain Warehouse, icelolly.com and Sport in Mind.

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A quadruple for Ambitious

Bristol‑based strategic communications consultancy Ambitious has closed its financial year with a series of client wins across education, financial services, mobility and the built environment, resulting in it's annual revenues breaking £2m for the first time.

Among the new partnerships, Ambitious has secured a contract with CGS a Cambridge‑based international education group operating independent schools and colleges across the UK, US, China and Malaysia.

In financial and mobility services, Ambitious was appointed following a competitive pitch to deliver a strategic communications brief for BNP Paribas Arval UK, an industry leader in full-service vehicle leasing and mobility solutions. Leasing over 200,000 vehicles in the UK.

The agency has also secured a brief with Kinrise to support the communications around the regeneration of Canon’s Wharf, the Grade II listed waterfront estate into a low‑carbon, design‑led workplace, bringing energy, culture and community back to Bristol’s Harbourside.

In addition, Ambitious has significantly expanded its relationship with Mira, the UK‑based bathroom and showering manufacturer. Initially appointed in 2025, the agency has grown its remit following successful work in the installer market, expanding into the specifier market and adding a new corporate affairs brief.

Laura Lear, Managing Director at Ambitious, said: “Over the past year we’ve been very deliberate about how we build the next phase of the agency. Achieving B Corp certification was an important milestone, sitting alongside substantial investment in AI training and capability across the business. That work has been about future‑proofing how we operate and strengthening our senior counsel and delivery, rather than chasing short‑term advantage.”

She added: “What we’re seeing now is a clear shift in the scale and complexity of briefs coming to the agency, particularly from organisations operating in more regulated or high‑scrutiny environments. These appointments reflect confidence in our people, our thinking and our track record, and in an agency that is building for the long term.”

Alongside its client wins, Ambitious has made a series of senior internal appointments to strengthen leadership and delivery capacity across the business. Liam Britnell has been promoted to Associate Director, Chloe Tonkin steps into the role of Client Services Lead and Amy Ferrier has been promoted to Head of Production; while Zoe Bagnall and Luke Allsop have both been promoted to Senior Consultant. Nomalanga Tshuma has also joined the agency as Office Manager. The moves reflect AMBITIOUS’s focus on developing talent from within as it supports increasingly complex client briefs.

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Fire on the Hill and Fourth Day to merge to expand international strategic communications offer

Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging to create an international strategic communications agency with wholly owned offices in London, New York, Paris and Manchester.

The combined agency, which will operate as Fire on the Hill, will bring together Fire on the Hill’s strengths in international communications, strategic advisory and purpose-led storytelling with Fourth Day’s expertise in media relations, strategic content and multi-market campaign delivery.

The merger gives clients access to a broader senior team, deeper strategic and digital expertise and stronger international delivery. The agency will support organisations across sectors including technology, energy, manufacturing, investment and education, from high-growth startups to established global brands.

The combined business will manage an international partner network across APAC, EMEA and LATAM, enabling clients to access on-the-ground expertise across key global markets.

Chris Clarke, co-founder and managing partner, Fire on the Hill said: “Clients are facing a more complex communications environment, shaped by geopolitical uncertainty, AI disruption and declining trust. They need partners who can give senior advice, protect reputation and deliver campaigns across markets. Bringing our two agencies together gives us the scale, expertise and agility to do that.”

“Fire on the Hill and Fourth Day share the same ambition: to build an international agency with the reach clients need, alongside the senior attention and entrepreneurial energy they value”, added Sarah Mulder, co-founder and managing partner, Fire on the Hill. “Our merger gives us the opportunity to grow further by bringing together the characteristics that have made both agencies distinctive.”

A shared ambition and complementary expertise

“This is hugely exciting for our teams and our clients”, added Nikki Scrivener, director and co-founder of Fourth Day. “For me, the most rewarding part is bringing together people who share the same culture and values, while adding complementary expertise and experience - giving us an even stronger platform to do great work for our clients.” 

“It's rare to find such like-minded people with a similar international outlook” added Xanthe Vaughan Williams, director and co-founder of Fourth Day. “Fourth Day's presence in Europe and Africa is the perfect complement to Fire on the Hill's transatlantic offices."

The combined business will operate as Fire on the Hill across all regions, with a team of more than 35 full-time consultants. The founders of each business will form the leadership team of the new agency, with a focus on growth across the US and Europe, while continuing expansion in regions such as Asia Pacific. 

Fire on the Hill Ltd was founded in London in 2017 by Chris Clarke, Sarah Mulder and Nick Ward, with its New York office opening in 2022. Fourth Day was founded by Nikki Scrivener and Xanthe Vaughan Williams in 2002, with its Paris office, Quatrième Jour, opening in 2006, led by Antoine Billon. The group also has a presence based in Casablanca, serving clients in North Africa as well as France.

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New north west agency expands with senior hires

A former global internal communications lead for Dr Martens is one of two senior hires at recently-launched brand communications and experience design business, WonderMaker.

Natalia Ashton-Togher has joined the agency as client and strategy director, having recently held senior positions at Tangerine and STM AGENCY.

She brings with her more than 20 years’ experience in brand, communications and client services for businesses including Airbus, the NHS, Dr. Martens and Booking.com, delivering everything from EVP development and leadership communications to large-scale employee engagement campaigns and live experiences.

Natalia is joined by ex-journalist and PR expert, Richard Knowles, who joins as PR and content director following a three-year spell at north west law firm Napthens, which included managing the brand’s PR, internal communications, and the launch of two new podcast series.

With more than 25 years gained supporting clients including Volkswagen, WD-40, Persimmon Homes and Liverpool FC, Richard’s role will cover external and internal, written, visual and audio content.

Natalia said: “It’s a really exciting time to be joining WonderMaker, as we continue to support businesses with defining an employer value proposition, building leadership visibility, creating a standout employee event and developing a communications strategy that connects local, national and global teams."

Richard added: “As the communications age continues to shift, it’s providing businesses and teams with new variables on how best to deliver key messages that drive a measurable difference with people.

“With this comes the need for businesses to combine strategic communications, immersive experiences and integrated storytelling to create work that resonates with people and drives measurable impact.”

WonderMaker, which operates across employee experiences, brand activations, launch events as well as communications strategy, internal comms and campaigns, was launched earlier this year by former north west agency owner Lee Ashton.

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Hope&Glory co-founder James Gordon-Macintosh on Nils Leonardgate

On this PRmoment podcast we're chatting about Nils Leonardgate.

Is comparing earned media creativity and paid media creativity pointless? Normally we all have this debate when watching the annual PR/ad creative bun fight at Cannes but it's come a bit early this year following Uncommon founder Nils Leonard's latest activation of his "let's start a fight' strategy where he says: "The PR industry should be scared, not just of Uncommon but in general."

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Limitless PR launches dedicated professional services team and Manchester base

Limitless PR has launched a new professional services team and opened a new location in Manchester. It's dedicated Professional Services PR team will support firms operating across legal, financial, accountancy and corporate finance sectors.  

The team includes new associate directors Stuart Anderson and Emma Radcliffe, who will work alongside associate director Justin Strong and be supported by agency director Michael Gregory.  

Combined, the team has more than 100 years of experience, having worked for firms such as Napthens, Hill Dickinson, Keoghs, Glaisyers ETL, Clarion Wealth, Beevers and Struthers and Mathys & Squire. In addition, the team has worked for banks including Co-Operative, Yorkshire Bank, and NW Mutual, and has completed projects for the Institute of Chartered Accountants in England and Wales.  

The new team coincides with Limitless PR establishing a presence in Manchester, with a new base at Colony Fabrica in New Islington, which adds to its other locations in Blackburn, Lancaster and Preston.  

Michael Gregory, director at Limitless PR, said: “The launch of our dedicated professional services team is a natural next step for us as we look to expand our reach. We have a team of talented and experienced people who have built a strong track record working with organisations across legal, financial and consultancy sectors, so formalising this expertise allows us to deliver even greater value to clients. 

“At the same time, opening a base in Manchester puts us in the heart of a thriving professional services ecosystem, and it’s an exciting move that supports our long-term growth ambitions. Furthermore, bringing seasoned professionals such as Stuart and Emma, who have decades of experience, into the Limitless fold solidifies our offering in this sector.”

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Gold79 reaches net zero four years ahead of target

This World Environment Day, Leeds and London-based PR and content agency Gold79 has announced it has achieved its net zero goal four years early, marking a major milestone in the agency's commitment to responsible business and sustainable growth.

Since establishing its emissions baseline in 2023, Gold79 has reduced its total carbon footprint by 60%, from 132.1 tCO₂e to 53.0 tCO₂e. The agency's overall footprint is now 44% below where its own net zero pathway projected it would be at this stage.

Gold79's emissions have reduced at an average rate of approximately 26% per year since 2023, far exceeding the UK's long-term national rate of emissions reduction. This comes at a time when research suggests almost half of UK businesses (49%) are slowing progress on net zero, and only 36% of SMEs have formal net zero targets in place.

The agency originally set out on its net zero journey just three years ago, partnering with net zero consultancy, Flotilla to achieve net zero by 2030. Through a combination of strategic planning, operational changes and a whole-hearted focus on reducing emissions across its entire value chain, Gold79 has reached that goal significantly earlier than anticipated.

The agency has made particularly substantial progress across Scope 1 and Scope 2 emissions, outperforming its interim targets by more than 90%.

Gold79’s net zero achievement follows a rapid period of progress for the business, which included becoming a certified B Corporation™ in 2025.

Tamarind Wilson-Flint, Co-founder and Director of Gold79, said:

"Achieving net zero years ahead of schedule is an incredible milestone for our team, and the partners we work with. It proves that ambitious environmental goals don't have to be reserved for large corporations. Sustainability is now embedded in how we operate and forms part of our wider commitment to doing business better. This latest achievement, alongside our B Corp status, proves that purpose and performance can go hand in hand.”

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Burson and H+K crisis veterans combine to launch Frith Partners

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Torque Agency Group to develop ELM Mobility’s communications strategy

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CORNERSTONE Appoints TFD as Strategic Communications Agency of Record

TFD (Think Feel Do) has been appointed by CORNERSTONE, the silicon photonics founded at the University of Southampton, to deliver a communications programme to support business development, brand awareness, and engagement. The contract was awarded following a competitive pitch process, and will see TFD deliver an integrated campaign encompassing media relations, strategic content, social media, lead generation, and industry events, targeting multiple stakeholder groups, including industry, academia, and government. 

Founded in 2014, CORNERSTONE is at the heart of the UK’s silicon photonics ecosystem. In addition to providing an open-source silicon photonics prototyping foundry, it offers dedicated startup support and funding, runs a successful schools outreach programme, and plays an instrumental role in silicon photonics and semiconductor policy engagement. With the communications programme, TFD will increase awareness of CORNERSTONE’s differentiators and full breadth of its offering, highlighting its role as the UK's leading silicon photonics hub.

Commenting on the appointment, TFD CEO and Founder, Stephanie Forrest, said: “2026 is set to be a landmark year for silicon photonics. Not only has the technology emerged as a clear solution to mitigate the energy demands of AI, it will also support a host of other critical use cases, from quantum scaling to future optical networks. Given this momentum, investment is surging and silicon photonics is increasingly featuring on the national agenda. 

“CORNERSTONE plays a pivotal role in the evolution and development of the UK’s silicon photonics’ sector, and we’re proud to partner with them to raise awareness about the important work they do at such an exciting time for the sector overall.”

“TFD’s deep tech expertise and impressive track record stood out during the pitch process, and we’re excited to partner with them to amplify our work and drive engagement across the UK ecosystem,” said Tom Carnay, Head of Business Operations at CORNERSTONE. “With silicon photonics entering a critical phase of industrial deployment, there is a significant opportunity to strengthen connections between research, industry, and end users within the UK, and we’re looking forward to working with TFD to communicate our vision to industry, academia, and government.”

The appointment adds to TFD's growing deep tech portfolio, which includes leading industry players such as Entrust and Hexagon Geosystems, and innovative startups including Aquark Technologies and Qoro. TFD is also the agency of record for The Economist Impact 5th Annual Commercialising Global Quantum event.

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SWNS Media Group rebrands to Attention Industries

SWNS Media Group today announces its rebrand to Attention Industries, marking a new chapter for the business as it builds on more than 50 years of trusted journalism and storytelling while expanding its capabilities for brands, PR teams and publishers.

Attention Industries brings together journalism, creativity, production and audience understanding to help clients not just capture attention, but turn it into measurable impact.

The group will operate under the Attention Industries masterbrand, while SWNS will continue as a core brand, maintaining its respected position in the UK news ecosystem and beyond.

Founded in Bristol in the mid-1970s, SWNS (originally South West News Service) has grown into a nationwide and international operation with offices across the UK and US, becoming one of the UK’s leading suppliers of original news stories, pictures and video to publishers. Over time, the business has evolved into a multi-specialist group supporting clients across the full content and distribution journey - from insight and storytelling to production and distribution.

Sam Barcroft, CEO, Attention Industries, said:

“Over the last 25 years, the boundaries between news, media, marketing and entertainment have fundamentally changed. Trusted journalism matters more than ever but attention now moves fluidly across publishers, creators, platforms and communities. That’s why today we’re launching Attention Industries: a modern media group built to create trusted stories, original formats and meaningful attention across today’s media landscape.”

The rebrand will roll out across digital platforms and group communications in the coming weeks. Clients and partners will continue working with the same teams and brands, with Attention Industries providing a clearer, client-facing umbrella for the group’s combined capabilities.

Group brands include SWNS, 72Point, Creatorville, OnePoll, PinPep and Oath.

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Dublin creative agency dives into offshore energy sector with latest client win

Irish creative studio, The Studio of Possible, has been appointed by offshore wind and marine survey specialist, Sulmara, to support the business’s next phase of growth through strategic positioning, brand storytelling and communications.

The partnership spans brand strategy, positioning, digital, social, live experiences and commercial communications, with the work focused on helping Sulmara evolve from a traditional survey-led narrative towards a more future-facing position centred around seabed intelligence.

Operating within the rapidly expanding offshore wind and marine infrastructure sector, Sulmara is increasingly positioning itself not simply as a business that gathers seabed data, but as a strategic intelligence partner helping clients make smarter, faster and more confident decisions across offshore energy projects.

Founded in Dublin in 2021, The Studio of Possible works at the intersection of strategy, creativity and commercial growth, helping organisations clarify their value, strengthen market positioning and communicate more effectively across digital, brand and experience-led channels.

Séamus Begley, founder and creative director at The Studio of Possible, said: “We’re incredibly excited to partner with Sulmara, a business operating at the forefront of offshore wind and marine innovation.

“We believe strategic storytelling and positioning have an important role to play in supporting the future growth of offshore wind, helping businesses not only stand out commercially, but also connect more effectively with investors, partners, talent and the wider industry.”

Miek King, Head of Global Sales at Sulmara, commented: “We were looking for a partner that could understand the complexity of our work, while also helping us communicate the bigger commercial value behind it. 

“The Studio of Possible immediately recognised that Sulmara’s role goes beyond traditional survey work and has helped us build a clearer, more future-focused narrative around seabed intelligence, innovation and the role we play in supporting smarter offshore energy decisions.”

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New Admiral insurance campaign tackling pre-existing conditions

Comms agency The Folk Group has launched a new campaign with partner Admiral Insurance to help people navigate what they need to declare when taking out travel insurance. 

The campaign is aimed at tackling a key behavioural gap where many are unclear which pre-existing medical conditions they should declare to insurers. 

Titled Something to Declare?, the campaign has launched with a mock airline safety video starring BBC’s Richie Anderson. The film forms part of an earned-first strategy, combining consumer research, the costs of treatment abroad, commentary from Admiral’s in-house experts, and practical advice from Simon Calder. 

The collaboration also saw Simon Calder and Admiral work together on a new online checklist to make declaring conditions easier for customers alongside a new email reminder service to prompt customers to declare everything, reinforcing the brand’s strategy of Always Looking Out For You. 

Simultaneous to the PR campaign, Admiral has also launched online video content activity to drive awareness and consideration of Admiral’s travel insurance products. 

Research commissioned as part of Something to Declare? found nearly six million Brits admitted to intentionally not declaring a medical condition, while 30% said they were unclear about what their policy covers.  

Sharon Flaherty, CEO of The Folk Group, said: “Rather than leading with fear, we wanted to meet people in a recognisable holiday moment and use humour to make people aware of what needs to be declared to their travel insurer. The airline safety demonstration format immediately signals travel and highlights a moment most travellers don’t pay enough attention to; mirroring the same behaviour found when taking out travel insurance policies. 

“As well as raising awareness, we knew it was important to do something that actually tackles the issue. That’s why we worked with Admiral to take steps towards simplifying the travel insurance process, creating a pre-travel checklist and plans to send more email reminders to customers who may have not declared all their medical conditions in the coming weeks.” 

Head of Brand at Admiral Insurance, Katie Dulake, said: “We understand that travel insurance can be complicated for some people, particularly when it comes to pre-existing medical conditions, and we know there’s still some uncertainty around what people need to declare and why it matters. 

“We wanted this campaign to tackle the issue in a way that felt relatable and genuinely helpful. Working with our PR partners The Folk Group, Something to Declare? was developed to stop people getting caught out, providing tools like our checklist to make the process clearer.”

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Scoop appointed as agency partner for Pins Leisure Group

Scoop, the Manchester-based brand communications agency, has been appointed as agency partner for Pins Leisure Group (King Pins and Star Pins), adding the fast-growing competitive socialising, bowling and entertainment brand to its growing portfolio of hospitality and leisure brands.

Activity will span all Pins Leisure Group sites across England and Scotland alongside regional-specific campaigns in Edinburgh and Liverpool.

The brief covers national press office, creative activations, regional media engagement and influencer strategy, including gifted and paid creator partnerships tied to the World Cup, summer season and site-specific campaigns.

King Pins and Star Pins are both part of the Professionals at Play Group and have grown rapidly since launching in Manchester in 2023, with sites now open across Scotland, England and Northern Ireland. The brand has worked to redefine the bowling category with an experience-led offering designed to appeal to a broad audience, offering over a dozen gaming formats including bowling, arcade, shuffle board and more. 

Tom Dellow, PR and Communications Lead at Scoop, said: “Both King Pins and Star Pins have a real opportunity to build meaningful connections across all of their regional markets, something more and more brands are looking to solve. Our approach combines regional insight with PR and influencer strategy across sites, to create campaigns that feel locally relevant while building a strong national presence.”

James Travis, Head of Brand Marketing at Pins Leisure Group, said: “King Pins and Star Pins have always been about more than bowling - and working with an agency that understands what we’re about makes all the difference for our upcoming campaigns. From supporting our very first King Pins opening in 2023 to returning with a clear view of our brand and customers across the entire estate, Scoop has consistently shown they get the brand and experience. They presented creative angles that were really fun but commercially smart, and as we grow, we need a partner who can do that with us."

The appointment follows a strong run of new business for Scoop, which has added several hospitality and leisure clients across the last 12 months, strengthening a portfolio of clients such as Popeyes® UK, Albert’s Schloss, 200 Degrees Coffee and Museum of Illusions. 

The new partnership with Pins Leisure Group also follows Tom Dellow’s promotion to PR and Communications Lead at Scoop, joining the agency’s Senior Leadership Team as it continues to scale. Bethan Clarke has also been promoted to Campaign Manager, with both set to play a key role in leading the Pins Leisure Group account and supporting Scoop’s continued growth. 

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Ranieri wins KEF UK & Germany PR retainers after competitive pitch

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Tiptree Names Orange PR & Marketing as national PR agency

Orange PR & Marketing has been appointed as the national PR agency for Tiptree following a competitive pitch process, as the iconic British brand looks to further strengthen its national consumer profile and wider brand storytelling. 

The agency will support Tiptree with strategic national PR activity spanning consumer, farming, lifestyle and food media, helping to drive awareness of the brand’s heritage, products and cultural relevance across the UK. 

Founded in 1885, Tiptree is one of Britain’s most recognisable food brands. Best known for its jams and marmalades, the brand has become synonymous with quality British preserves and is stocked across retailers, hospitality venues and foodservice locations around the world. Alongside its iconic preserves, Tiptree’s range also includes products such as tomato ketchup, sweet spreads and, most recently, nut butters as the brand continues to evolve its offering for modern consumers. Tiptree is also a LEAF-accredited farm and this year forms part of the Beacons of Excellence tour, recognising its leading sustainability practices and commitment to responsible farming.  

Orange specialises in food and drink PR, working across challenger, start-up and heritage-led brands. Its portfolio includes PerfectTed, Europe’s largest matcha brand, Cocoba, the luxury chocolate brand known for its indulgent hot chocolates and gifting ranges, as well as start-up health and wellness food and drink brands including Heylo and Betta. The agency was also recently reappointed for a third year by Fairfields Farm, the farm-to-table crisp producer known for its homegrown potatoes and sustainable farming approach.  

Liz Millin, Marketing Manager at Tiptree, said: “We were looking for an agency that understood both the strength of our heritage and the opportunity to continue evolving the brand’s national presence. Orange brought a huge amount of creativity, enthusiasm and strategic thinking throughout the pitch process, alongside a genuine understanding of the food and drink sector. We’re looking forward to working together on a number of exciting projects moving forward.” 

Megan Dorian, Founder at Orange PR & Marketing, added: “Tiptree is one of Britain’s most iconic food brands, so to be appointed following a competitive pitch process is incredibly exciting for us. As an agency, we love working with brands that have genuine heritage, loyal audiences and strong stories to tell. Tiptree already holds such a special place within British food culture and we’re looking forward to helping bring that story to life through creative campaigns, strategic media relations and culturally relevant storytelling.” 

The appointment marks another significant win for Orange PR & Marketing as the agency continues to expand its presence within the food, drink and lifestyle sectors.

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