It's all about having a plan! Says Claire Walker, group CEO at Firefly Communications
• Opinion
Are brands guilty of embracing purpose as defined by liberal city dwellers, while largely ignoring other tribes? Asks MHP's Nick Barron
• Opinion
Four life lessons you can learn from Echo’s Sandra Macleod
• Opinion
Why knowledge and a network = power
• Opinion
Many tech agencies are luddites when it comes to their own business, claims Hotwire’s Barbara Bates
• Opinion
Most PR practitioners work outside London and they need better services and support to thrive, claims Mandy Pearse
• Opinion
The benefit of a small agency, according to Simon Cliffe, founder of Branch Road
• Opinion
It's important to be optimistic, says Peter Bingle
• Opinion
A review of Glassdoor, from Jackie Elliot
• Opinion
Angie Moxham on Cannes, Purpose and BoJo
• Opinion