GEO, Misinformation and the News: The Impact of AI on Trust of the Media
24th Sept 2025, 3:55PM | Price: Free to attend
What does “trust” mean in an age of misinformation and how can journalists uphold editorial standards to retain trust in the media? Understand the impact of Generative Engine Optimisation (GEO) on the AI search results created by Large Language Models (LLMs.) Delegates will learn how journalism is evolving to the opportunities and threats of AI created content. You’ll also understand more context about the current limitations of GEO and LLMs search results currently.
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