Consumers value customer experience over discounts, claims research

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How to create earned media content that sells

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Why UK shoppers are becoming more sceptical of sales

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The impact of video revealed

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How firms fail to nurture creativity

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Media relations still rules in PR

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The most responsible companies in UK

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Empathy in PR

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Why is PR failing to invest in digital training?

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Consumers trust reviews more than personal recommendation

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Social media habits of millennials

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How degrees help in marketing careers

PR Research