Marketers fail to measure up

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How brands create PR disasters

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A third of consumers feel misunderstood by brands, says latest research

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How video can help brands reach millennials

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How brands annoy online consumers

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The implications of Ketchum’s global leadership study

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The spending habits of millennials

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PR and the new media landscape

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Identifying the skills required for PR today

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Senior level salaries fall in PR

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How to market to early adopters

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Why brand authenticity matters

PR Research