London Zoo invites the world’s media to count their animals

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Google’s “Year in Review 2012”

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Cockerel calendar from the Happy Egg Co. gets the public all of a flutter

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Why SEO people are scared of PR people

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A more subtle PR stunt from New Zealand as they continue to connect with Middle Earth

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Highlights from our Integrated Brand Communications conference

Podcast

Lee Nelson video is example of believable, but untrue, PR stunts

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Highlights from our How Brands Engage through Social Media conference

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Air New Zealand’s Middle Earth safety film gains lots of coverage

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Halo 4 lights up the Thames but doesn’t impress

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How Samsung is creating fun social media content to fight Apple

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Less “commercial” viral videos are more believable

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