Is this the end of media training as we know it?
In the clip below Damon Green asks Ed Miliband a number of different questions about the recent teacher strikes.
Ed pretty much repeats the same answer 4 times, to Green's 4 different questions.
This approach worked in the old world when the footage was cut for a 30 second TV clip. But when a full version of the interview finds it's way onto YouTube, Miliband ends up looking a bit of a plonker.
Does this mean media training techniques are being rapidly updated? Or is this simply a case of Miliband's poor execution?
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.