PRmoment Masterclass: Agency Growth Forum The Creative Moment Awards Winners 2024 PRmoment Leaders PRCA PA Academy PA Mediapoint PA Assignments ESG & Sustainability Awards

Is this the end of media training as we know it? Ask Ed…

Is this the end of media training as we know it?

In the clip below Damon Green asks Ed Miliband a number of different questions about the recent teacher strikes.

Ed pretty much repeats the same answer 4 times, to Green's 4 different questions. 

This approach worked in the old world when the footage was cut for a 30 second TV clip. But when a full version of the interview finds it's way onto YouTube, Miliband ends up looking a bit of a plonker.

Does this mean media training techniques are being rapidly updated? Or is this simply a case of Miliband's poor execution?

If you enjoyed this article, sign up for free to our twice weekly editorial alert.

We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: