Credit to Socialnomic's who put together this video on the importance of social media for brands. Basically it's got a chunk of stuff on why social media is important.
If you work in PR and are already doing lots of social media work it should give you a warm feeling inside, and if your not, it gives you even more of a reason to get up off your backside...
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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