How can PR professionals tailor content for the London 2012 Olympics
Andrew Owen, Programme Director for Our Team 2012, and Andy Sutherden, Global Head of Sports Marketing and Sponsorship at Hill & Knowlton examine the pressures PROs and journalists are likely to face in the run up to the games.
Thanks to Markettiers4DC and the CIPR for providing us with this video.
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.
Featured
Education Vrs Experience: What are the benefits of an in-career PR qualification?
Research shows shoppers are buying more, but spending less and returning more items
Smart measurement the key to riding out 2023 suggests PRCA study
