What are PRs using AI for, exactly?

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‘I’m a bit of a legal nerd,’ Walkers’ Tom Ziprin on finding his PR niche

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Is PR still fun?

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‘I breathe PR,’ The Romans’ Chris Maho on daring to ditch his childhood dreams

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How to help a CEO facing ‘trouble’

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Standout PR from Wimbledon 2025

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How PR is using AI: food for thought

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‘Even without Trump the news agenda is crazy,’ unpicking the comms crisis

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Trading letters for numbers: CCGroup’s Amber Ellis on embracing diversity with data

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‘Being risk-averse is risky,’ Teamspirit's MDs Jo Preston and Adam Smith on turning 30

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Is your crisis PR playbook ready for deepfakes and misinformation?

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Things I wish I knew when starting in PR

PR Insight