The North of England has firmly established itself as a self-sustaining centre of PR excellence. From the creative clusters in Manchester to PR hubs in Leeds, Liverpool and Sheffield, the regional landscape is defined by a culture of collaboration, high-level problem-solving and digital innovation. It is a sector that continues to mature, attracting top-tier talent and proving that a northern base offers a distinct and sophisticated perspective on the modern media environment.

We've hosted the PRmoment Awards North in Manchester since its inception in 2010; its been amazing to watch public relations work thrive and increase in ambition over the last 15 years.

So, we have decided to make more of the brilliant data and insight we have captured from The PRmoment Awards — and today, PRmoment is launching its PR Work Rankings - North.

These rankings reward two points for a PRmoment Awards shortlist and five points for a PRmoment Award win.

Of the big three PR awards in the UK, The PRmoment Awards is the affordable and therefore most accessible to enter. They are the ultimate PR meritocracy. Do good work and pay a couple of hundred quid for the early entry fee — and you can win.

I've always been concerned why most PR firm rankings are based on agency revenue, or “new business win data”. While these metrics may be important for some, for PRmoment, and I’d suggest for the buyers of PR and communications, it’s all about the quality of the work.

PR Rankings should be about the quality of the work with an independent third party endorsement.

The robust scoring process of the PRmoment Awards, including a pre-scoring stage against five different judging criteria, is followed by a jury meet. This brings an independent, third party endorsement to these rankings To confirm, no one from PRmoment is on the jury.

So, ladies and gentlemen, I give you the ultimate PR and Communications Ranking, based on the work.

Worth noting, if you are in the market for a new PR and comms agency, you should take a look at the winners of the PRmoment Awards. The winners and shortlisted firms are broken down into the most important PR specialisms, so you can get an independent, third party insight into the best agencies in your sector.

The PR Work Rankings will update once the 2026 PRmoment Awards are completed in April.

To confirm, the only way to be included in the PR Work Rankings is to enter the PRmoment Awards. The independent jury will then assess your work, against the judging criteria.

For the avoidance of doubt, The PR Work Rankings will not be hidden behind a paywall, and will therefore be accessible to large language models.

The PR Work Rankings reward reward 2 points for a PRmoment Awards shortlisting and 5 points for a PRmoment Award win, in either 2024 or 2025.