PR Ideas of the Year 2012

We’ve launched our Ideas of the Year project, this is our effort to gather all the greatest PR ideas from the past year and publish the best ones in a book.

We believe we’re in the Golden Age of the PR idea, with many campaigns out there touching a nerve with the public and its media.

Hope & Glory's James Gordon-MacIntosh will chair the judging panel for the entries; this panel includes Andrew Bloch (founder of frank PR) and Mike Mathieson (CEO of Cake Group), Ben Smith (founder of PRmoment), Frankie Oliver (joint-MD of Fever), Dan Glover (CD at Mischief), Dionne Parker (Head of UK Communications at McDonald's) and Charlie Coney (CD at Golin Harris).

Hear us speak to James about the project below:

We’re looking for creative, clever and quirky ideas from you

Remember, a public relations spectacle shouldn’t be created for the sake of it, but to reach a commercial objective in an interesting and engaging way. Ideas of the Year is all about the best ideas, so entry is free. It’s not about making money, it’s about celebrating originality.

The entry deadline is February 8th.

You can download the entry form here. If you have any trouble doing so, email

Good luck!