Integrated Campaigns for an Integrated World

Name: PRmoment.com
Price range: $

When:	12th May 2026, 8:30AM
Location:	Cision UK, 5 Churchill Pl, London E14 5HU
Organiser:	PRmoment Events
Price:	Free to attend

Why attend: Come to this free event where you’ll hear exclusive data and insight about how UK consumers are engaging with content across multiple channels.

You’ll also hear 3 great multichannel campaign case studies from Asics, Peppa Pig and Innocent Drinks. Attendees wil also get amazing insights into the role of content on different channels and the virtuous cycles that feed campaigns across multiple platforms.

Register for this event

A PRmoment event in partnership with CisionOne

Agenda:

8.30am	Informal networking, tea, coffee, croissants and healthy breakfast options
9.00am	Chairperson opening remarks Ben Smith, founder, PRmoment
9.05am	The UKs Media Consumption Trends Report Barnaby Barron, head of EMEA analysis, Cision Insights How the UK public is consuming media across the different channels Social, digital, print and broadcast consumer consumption trends in the UK Trends analysis by channel and by platform
9.25am	Mind's Best Friend - a dog called Felix, ASICS Gemma Combellack, executive director, Golin Introducing ASICS’ newest ambassador: A dog called Felix. Launched during Mental Health Awareness Week, ASICS’ Mind’s Best Friend campaign redefined mental health advocacy by appointing Felix to champion the link between movement and mental wellbeing. The campaign disrupted traditional narratives, built brand affinity, and sparked global conversation How the campaign strategy informed multi layered activations over many months
9.45am	The Big Knit and Fruity Couture, Innocent Drinks Leanne Bertolone, director, Tin Man The Big Knit refresh: A campaign to relaunch Innocent's annual CSR initiative. Trendy knitwear inspired by smoothie bottles modeled by Age UK beneficiaries How and why the content worked across broadcast, social, digital and influencer channels
10.10am	Mummy Pig’s Pregnancy Breaks the Internet, Hasbro Sarah Henderson, managing director and Emma Simpson, associate director, PrettyGreen How to transform a simple storyline into a joyful mass marketed consumer moment A 3 trimester campaign: The pregnancy announcement, the gender announcement and the birth A multi level, multi channel campaign: The hero broadcast moment, the embargoed rollout, the exclusive content, stunt moments, cultural integration, social first amplification Social UGC: The Tiktok Peppa Pig memes! The multi channel results and the business outcomes
10.30am	Close of show

Register for this event

Agenda:

Register for FREE today