Integrated Campaigns for an Integrated World

Informal networking, tea, coffee, croissants and healthy breakfast options

Chairperson opening remarks

Ben Smith, founder, PRmoment

The UKs Media Consumption Trends Report

Barnaby Barron, head of EMEA analysis, Cision Insights

• How the UK public is consuming media across the different channels
• Social, digital, print and broadcast consumer consumption trends in the UK
• Trends analysis by channel and by platform

Mind's Best Friend - a dog called Felix, ASICS

Gemma Combellack, executive director, Golin

• Introducing ASICS’ newest ambassador: A dog called Felix.
• Launched during Mental Health Awareness Week, ASICS’ Mind’s Best Friend campaign redefined mental health advocacy by appointing Felix to champion the link between movement and mental wellbeing.
• The campaign disrupted traditional narratives, built brand affinity, and sparked global conversation
• How the campaign strategy informed multi layered activations over many months

The Big Knit and Fruity Couture, Innocent Drinks

Leanne Bertolone, director, Tin Man

• The Big Knit refresh: A campaign to relaunch Innocent's annual CSR initiative.
• Trendy knitwear inspired by smoothie bottles modeled by Age UK beneficiaries
• How and why the content worked across broadcast, social, digital and influencer channels

Mummy Pig’s Pregnancy Breaks the Internet, Hasbro

Sarah Henderson, managing director and Emma Simpson, associate director, PrettyGreen

• How to transform a simple storyline into a joyful mass marketed consumer moment
• A 3 trimester campaign: The pregnancy announcement, the gender announcement and the birth
• A multi level, multi channel campaign: The hero broadcast moment, the embargoed rollout, the exclusive content, stunt moments, cultural integration, social first amplification
• Social UGC: The Tiktok Peppa Pig memes!
• The multi channel results and the business outcomes

Close of show