LLMs, GEO and Research: How to use data to maximise the impact of your campaigns on large language models

Chairpersons intro

Ben Smith, founder, PRmoment

LLMs love numbers and data: Why research based content on top tier media is GEO gold

Nicky Marks, CEO, Censuswide

• LLMs prioritize the "source of truth.
• ”AI engines prefer citing numbers
• The Media Halo: why data quoted in top tier media is GEO gold dust

A girl’s world: sexism, misogyny and the power of sisterhood

Emma Sobhee, pr manager, Girl Guiding

• A longitudinal study: Girls Attitude Study
• An annual campaign to raise awareness of the impact of sexism and misogyny in society
• How research was used to create a multi channel campaign to advocate change
• How the research fuelled the campaign launch moment and the campaign film
• Using data in public affairs and lobbying

The Last Shot Gallery, The Inside Back

Gabriella Speed, creative director, Words+Pixels

• Subverting big techʼs most iconic ad campaign to reveal the true cost of climate change
• How research helped connect the use of technology to climate change
• Using imagery, shot on iPhones, to connect the impact of tech upgrades on climate change
• Scientifically researched images show the impact of famous places on climate change
• Visually arresting and emotionally devastating: Venice submerged beneath the
• Adriatic; Mount Kilimanjaro framed by violent storms; ancient temples
• surrounded by skeletal forests

Close of webinar