Trust is back on the agenda and PR is perfectly placed to lead

PR Opinion

Stunt Watch: From crowning the "Crown Jewels" to movie nostalgia, Nutella goes astronomical and IKEA provides step-count savings

PR Opinion

This is what being a woman of colour in PR actually looks like

PR Opinion

The fast-track manager: Why the 'Account Executive' won't survive 2027

PR Opinion

The Easter PR Stunt Watch Special

PR Opinion

Why brands should lean into corporate character, not obsess about corporate brand

PR Opinion

March’s digital PR trends: Are newswires are cited by AI search and has AI-generated content finally matched human writing?

PR Opinion

Stunt Watch: Govia Railway & Diane Morgan, KFC puffs up pickles, and a blooming relationship between Lovehoney & Chelsea Flower Show

PR Opinion

Faith vs Fandom: How brands can get it right

PR Opinion

GEO is just strategy led by FOMO

PR Opinion

PR Stunt Watch: FC Barcelona & World Down Syndrome Day, GOSH's Play on Pause and Cillit Bang's Return of Barry Scott

PR Opinion

10 lessons from a decade at the helm of a PR agency

PR Opinion

Stunt Watch: M&S and Gillian Anderson plus Farage and Reform

PR Opinion

One day to fix all? PR needs to go beyond IWD

PR Opinion

I’ve been a woman in PR for two decades, here’s what it taught me

PR Opinion