How the Olympics brutally demonstrated that virality doesn’t equal successful PR

PR Opinion

The creative clash between AI and authenticity, explained

PR Opinion

PR Stuntwatch: Rawdogging simulators, goth-core decor and Quaker Oats puffs its chest

PR Opinion

B2B Creativity: Was Spotify’s Spreadbeats really worth the hype?

PR Opinion

What can PR learn from the public sector’s approach to equality?

PR Opinion

PRmoment Leaders Agency Programme First Semester - 10 Top Tips

PR Opinion

PR Stunt Watch: Migration Museum gives hate a red card, Aldi’s Olympic carrot and Pizza Hut sponsors Dominoes

PR Opinion

Is real influence about being the loudest in the room?

PR Opinion

CrowdStrike CEO breaks silence on IT outage, but is it good PR?

PR Opinion

Revealed: First lineup of masterclass experts for PRmoment Leaders In-house Programme

PR Opinion

Masterclass experts named for PRmoment Leaders Agency Programme second semester

PR Opinion

July’s digital PR trends: Another algorithm update and problems for Perplexity AI

PR Opinion