The problem of measuring sentiment on social
• Opinion
Eight great PR tools
• Opinion
Why PR must help the nation become more health literate
• Opinion
Time: Sell it, track it & don’t give it away – why timesheets matter
• Opinion
Your Crisis Communications Update: It's a struggle for P&O, Chelsea and Disney
• Opinion
Rewarding page views and the threat to PR: The implications Reach's move to reward its journalists for page views
• Opinion
Why the joke could be on those who mock the metaverse’s marketing potential
• Opinion
Why PR agencies should lead influencer marketing campaigns
• Opinion
The challenges for women working in financial marketing
• Opinion
Why PR has become the supercharged tool in the marketing toolbox
• Opinion