How to match what the client wants with what the agency delivers
• Opinion
How do you spot a fake influencer?
• Opinion
A six-step reputation crisis planning process
• Opinion
The great PR profession debate: An update from Wadds
• Opinion
The old order is collapsing, so take full advantage of new opportunities says Peter Bingle
• Opinion
The best bits and worst bits about running a PR firm, from Hotwire CEO Barbara Bates
• Opinion
Find the stories and tell them: Why current cultural pegs remain an important part of press office campaigns
• Opinion
Why you need to know about negative SEO
• Opinion
Will it be a memorable year for all the wrong reasons? Asks Peter Bingle
• Opinion
Why are we not celebrating big, bold creative Christmas PR campaigns? Asks Jackie Elliott
• Opinion