It’s time for PR to get over its inferiority complex and for clients to stop sticking outdated labels on the agencies they use, says Marshall Manson, director of digital, at Edelman

PR Opinion

If you want to see how social media should be used check out the NBA, says Adam Vincenzini from Paratus Communications

PR Opinion

Andy Green discusses why Eddie Stobart’s brand shines brighter than its competitors

PR Opinion

There may be no obvious replacement for AVEs, but that is not a problem, says David Rockland, CEO of Ketchum Pleon Change

PR Opinion

Never mind the answer, what’s the right question? Frank PR’s Graham Goodkind gives his recipe for coming up with brilliant ideas

PR Opinion

Independent PR consultant Claire Thompson poses the SEO challenge

PR Opinion

Dare to think differently says Weber Shandwick’s Stuart Lambert

PR Opinion

The basics of PR are important for a social media campaign, says Gerard Corbett Chair-Elect for the PRSA

PR Opinion

Phil Hall, chairman at PHA Media, says he doesn’t envy Number Ten’s press office

PR Opinion

It’s time for PR to take centre stage, says Lee Nugent, MD of PR agency Nelson Bostock

PR Opinion

B2B PR practitioners need to raise their game to meet the new demands of online B2B magazines, says Bob Dearsley, chairman of ITPR

PR Opinion

Who needs a professional qualification in PR? Maybe you! Leeds Metropolitan’s Richard Bailey explains why

PR Opinion