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Pets in PR: How it pays to be cute in communications

This week we interview another doggy duo for our pets in PR series, Crumble and Poppy from agency Splendid Communications. We find out why it’s a dog’s life in PR and how it pays to be cute in communications

Any advice for other pets thinking of working in PR?
Crumble: Be as cute as possible. I find that the cuter I look the more I can get away with!

Poppy: Watch out for the phone lines around the office – they’re a trip hazard if you’re chasing a ball too fast.

What is the favourite part of your working day?
Crumble: My favourite part of the day is definitely first thing. I tend to work better in the mornings and I love breakfast. Every Friday we get free breakfast, which is my highlight of the week.

Poppy: My favourite time of day is lunchtime, I go out for walks and have a look round the local area. We’re lucky to be in Shoreditch as it’s is a cool area for dog watching.

What do you dislike most about office life?
Crumble: I don’t like getting the tube especially the central line because it’s so busy.

Poppy: I don’t like it when Crumble steals my toys, he’s always trying to nick them. I do take his too though, to be honest. I also don’t like it when people are too busy working to play. I just want them to play all day – which I don’t think is unreasonable?

Favourite client?
Crumble: Hmm that’s tricky. I like them all! Probably Big Yellow Self Storage because we make lots of cool props for its Twitter channel. Once we made a cardboard house for me which was awesome. Probably my favourite social post ever. Actually, it was definitely my favourite social post ever.

Poppy: I can’t choose! I like all the food clients best. Unfortunately I’m too young to work on the alcohol brands at the moment, but I know I will like those too.

Why did you decide to work in PR?
Crumble: I work in the digital side of PR, and I decided to get into it because I think it’s a good way to connect with people. I like to Instagram in my own time and you can follow me @CrumbleOfLondon so it’s great that it’s also part of my job.

Poppy: I decided to work in PR as I like the idea of working on big brands and with the media. As a dog, I’m not that influenced by the mainstream media but I know that people are. I have a real passion for food, so wanted to specialise in food PR. I was also told I would get loads of freebies… 

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