How press releases should be structured for improved LLM visibility

Chairpersons intro

Ben Smith, founder, PRmoment

How press releases should be structured for improved LLM visibility

Jamie Brader, spokesperson, Notified

• How do LLMs read news content?
• How to get AI to search your content
• The importance of structure, originality, authority and recency in AEO results
• How to measure AI citations in campaign reports
• How do you show where client news is being cited and indexed by LLMs?

Press releases are no longer written to be read by humans

Cathy Farmer, director, Third City

• Press releases are a citable, referenceable source of true information - perfect for LLMs
• Recency bias: LLMs reference the latest authoritative source
• Why you need to prioritize open platforms
• Owned media: LLM visibility hacks
• Social media: LLMs visibility hacks
• What to do about Reddit?
• Why key message repetition still works

How it integrate AI capabilities into your PR team’s’ workflow

Mike Robb, co-CEO, Boldspace

• How to increase your PR team’s capacity and automate repetitive tasks
• How to use customised Chat GPT’s or Gems across PR workflow - research, strategy, creativity and crisis communications
• Why it’s important to use this workflow to increase the number of LLM notifications you distribute

Close of webinar