Welcome to the PRmoment Podcast.
This is a bonus podcast where we chat about Rajar’s latest results. For those of you that aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom
Each quarter it publishes the listenership figures for UK radio and this offers a really interesting insight for PR people on how the UK public is engaging with this important channel.
On the show today we have Alex Blakemore, newsroom producer at Markettiers to talk us through the latest Rajar results for Q1 2023.
If you haven't taken a look already, the early entry deadline for The Creative Moment Awards is coming up on Friday 26th May.
Thanks to the PRmoment Podcast sponsors, The PRCA.
Here’s a summary of what Alex and PRmoment founder Ben Smith discussed:
1 min Alex gives us the highlights of this quarter's Rajar results.
88 % of the population listens to the radio each week!
49.3 m adults in the UK listen to the radio each week with an average of 20.4 hours per week
Total radio listening overtakes TV.
7 mins Alex summarises who’s winning the battle between BBC local radio and commercial local radio.
10 mins Alex discusses the rise in Talk Sports listenership, potentially linking the rise to the recent men's football World Cup and Women’s Euros.
12 mins The ups, downs and flatlining of the Ken Bruce effect!
14 mins Heart’s Breakfast Show with Jamie and Amanda surpasses 4 million listeners a week for the first time, closing the gap on Greg James’ Radio 1 show.
15.30 mins The trend of using radio content across different channels - simulcasting.
17 mins The opportunities for PR people across radio
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