The Easter PR Stunt Watch Special

It’s the (second) most wonderful time of the year! Easter Egg Stuntwatch Special time. 

That’s right, the sheer volume of April Fools AI image generation has gifted us got too overwhelming, so I am tucking away the whelm and sticking to whimsical eggs. And what a round up we have for you today…

First up, for just £189 you can get your hands on a Louis Vuitton bag… made of chocolate. It does look pretty amazing, the detail is spot-on, created by top pastry chef Maxime Frédéric. You can’t deny, given the actual bags are £2,500, and you can’t even eat them, that this is - if you really really think about it - a steal…

Under the same 'Is this even pricing anymore?’ header, Harrods also released a £200 egg, which, I don’t think is on paper a stunt, but should be, because how are we here! 

A simple one, just layers upon layers of essentially massive flat egg, some a bit more savoury (sourdough bread and butter?) than standard. It’s certainly baited the influencers into trying it, and looks posh, which those who want Easter to be posh (and shop in Harrods) will like I presume.

Aldi (more my style) launched a lock box to stop parents accidentally inhaling their kids' easter eggs before The Big Day – sometimes eating and replacing more than once, apparently. 

Simply stuffing the eggs in and locking them away would be (as an offender myself) a good way to save the eggs, HOWEVER, am I the one setting the lock? I fear I might work out how to crack it… but nice to see something inventive in the line-up.

Cadbury have ‘invented’ a tool to help you eat your creme egg (spoiler - it’s a pen knife), still befitting their ‘how do you eat yours’ strapline. The quote accompanying the story said the tool was “a reminder that there's no wrong way to enjoy a Cadbury Creme Egg, it's just your way."

I don’t know about you, but I feel like that’s a challenge? Will get on to that forthwith.

Pleased to see a non-trad egg in the mix, sweetie brand Bebeto has created a 6ft egg made entirely from sweets – a sight to behold, and another sign that we’re heading back to the traditional stunt, a move Stuntwatch is of course on board with. 

The brand is taking a jab at ‘eggflation’, the steep rise in Easter treat costs, and offering free sweets as a salve. Judging by some of the pricing in this round-up, I’m in.

Another in the ‘trad stunt’ category is the huge Mega Mini Egg unveiled by Cadbury. Very classic, to the point I can’t believe this hasn’t been done before. Coming in at 55kg, 70cm tall, and taking two days to make, they’ve done all the classic numbers info and finishing touches style imagery (would advise a cleaner backdrop for filming next time, Cadders, but that’s just me). 

I’d mainly like to know why we can’t eat it?? It’s going ‘on display’. The Stuntwatch team aren’t above a bribe, FYI.

There was also the crisp(ish) Easter Egg from Torres. Always thrilled to see a savoury contender, but this one I’d like to see done differently next year please, Torres. Dipping a toe in this year with a classically beautiful egg, crisps infused within – I can’t deny it’s a trend (Pringles and chocolate, who knew). 

However, next year, I’m praying for an actual crisp egg – no chocolate. Give savoury Susans their big egg-shaped crisp, or egg-shaped smoosh of crisps, please.

And finally, yes of course I’ll mention the Lovehoney Egg. Insider knowledge tells me this was pulled off in record time. Well done team! To have got a classic egg-shaped egg, infused with aphrodisiacs, in a Lovehoney branded box – WITH bullet toy included – is nothing short of a miracle. 

Looking forward to seeing what imaginative shapes they pull out of the bag next year. I volunteer to write that one, too, please…

Finally, an honourable munchion (IYKYK) for my favourite novelty egg of all time, launched by the Labour party (really) in 2014 – the Easter Clegg. The egg was described as being "completely hollow", "containing no nuts", with a "free mug inside". There is also Clegg's face, made from chocolate, which "melts under pressure". Storage instructions stated the egg should be "kept in David Cameron’s pocket". 

A magical stunt, from better bad times.