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Where are you on the flexible working hybrid spectrum?

In this week's podcast, we’re talking to Imogen Osborne, founder of The Pulse Business about a research project she has undertaken into face-to-face and virtual working environments post-COVID.

Before we start, thanks so much, as ever, to the sponsors of the PRmoment Podcast The PRCA.

  • Face-to-face events are back and the PRCA is organising 8 late-summer parties in cities across the UK in September

  • All parties outside of London are completely free to attend and you don’t have to be a member to join

  • Don’t miss your chance to network with peers in a relaxed and safe environment

  • Visit to find details of your local event.

Finally, the PRmoment webinar caravan continues, check out for the following sessions:

Top Tips for Tiktok Marketing!

The intersection of Digital PR and SEO

And What are the most popular KPIs in PR?

Here’s a summary of what Imogen and PRmoment founder Ben Smith discussed:

2 mins Imogen talks through the results of the latest research looking at the UK PR sector’s current approach to hybrid working.

As offices start opening up again, what is your hybrid plan?

8 mins Is a hybrid model a tougher model to integrate employees than an all-virtual model or an all-in-the-office working model?.

9.30 mins PR is not in a bubble in the hybrid working debate - how are other sectors approaching the issue?

10 mins Imogen discusses Google’s - working from home pay reduction calculator and compares it to Facebook, Amazon and Deloitte’s complete flexibility approach.

15 mins Has working from home had a positive or negative impact on PR people’s mental health?

Showing your vulnerabilities at work

Stress levels

Biggest headache

19 mins What are the implications of career development and training in PR of working from home?

20 mins What are the biggest challenges of returning to the office?

21 mins Do employees want to work from home, hybrid, or in the office?

22 mins “There are some employees who have grown very comfortable with the working from home model and that is hard to let go of.”

23 mins Is there an element of being careful what you wish for here? If employees don’t need to be in the office might your employer just as well employ cheaper, highly educated employees from another country?

26 mins Office design has changed already—lots of PR firms seem to be taking a members club approach. Is that going to work in reality?

28 mins Does the propensity for working from home essentially come down to the length of your commute?

30 mins Is the jump to hybrid working a more difficult integration than the one to pure virtual working?

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