What are the most popular KPIs in PR?

When: (Virtual Event)
Organiser: PRmoment Events
Cost: Free

Why attend: What KPIs do you report on? Attend this webinar to find out the most popular KPIs in PR and hear case studies on how to link your KPIs to your communication objectives.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on Hopin.

Please note all attendees will be sent a recording of the presentations after the event.

4.00 pm

Intro and Welcome
Ben Smith, founder, PRmoment

 

4.05 pm

What are the most popular performance and measurement KPIs used in public relations today?
Richard Benson co-founder, Nectarine.pr

  • How has PR measurement changed over time?
  • Is there a difference between agency & in-house evaluation?
  • What metrics are used in high performing PR reports?
  • What are the KPIs of the future?

4.30 pm

Linking your PR KPIs to your objectives
Dulcie McLerie, senior PR manager EMEA, Tenable

5.00 pmAn agency perspective: AxiCom's measurement journey
Rosie Bannister, managing director, AxiCom UK
  • What type of data specialists do PR firms need?
  • How do you train non-data analysts to ensure they join your businesses data journey?
  • What is the data requirement of PR clients?
  • What suite of PR KPIs does AxiCom report?

5.25 pm

What KPIs do Oracle’s comms team report on - both at an operational and exec level
Paul De Lara, senior director, Corporate Communications, EMEA, Oracle

  • What comms KPIs do Oracle report on?

  • What level of measurement is good enough?

  • Why PR people shouldn’t be doing your measurement

  • How to integrate your measurement tools into your dashboard

6.00 pm

Close of event

 


This event is worth 20 points
towards the PRCA CPD

Thanks to Nectarine for partnering with us for this event