Why attend: Will digital PR (and its implications on SEO) become the most important element of public relations?
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Intro and Welcome Ben Smith, founder, PRmoment
Digital PR 101: What you need to know Shannon Peerless, MD, 10 Yetis
Does coverage without a link make any SEO difference?
What is the difference between a follow and no follow link?
How can you encourage publishers to give you a link?
Do videos, embedded iframes help SEO rankings?
Real-life examples of successful link building campaigns
How to SEO up your PR campaign Louise Parker, Head of PR, Propellernet
Why do journalists link?
What type of content drives links?
What are the most important digital PR KPIs?
Case study: How a content-first strategy transformed Towergate Insurance’s search performance Robyn Gravestock, digital PR consultant, Builtvisible
How to use search volume insight for campaign ideas
How Builtvisible identified a link between caravaning and food to create The Caravan Cookbook
An insight into the ideation process and how to work with compliance teams
Why the campaign worked well from a digital PR perspective
How to build content that journalists need to link to
Why the Caravan Cookbook worked as a link building asset
The Evolution of Digital PR: Creating Search Trends Carrie Rose, CEO & co-founder, Rise at Seven
How you should create a search trend for products and services that you rank for
How to use PR and social media to create a search trend
How to drive traffic to specific product pages
Search Trend Case Studies: 1 Interflora and Fathers Day 2. Playstation
Close of event
This event is worth 20 points towards the PRCA CPD