Top Tips for Tiktok Marketing!

When: (Virtual Event)
Organiser: PRmoment Events
Cost: £30 + VAT early-bird £35 + VAT normal

Why attend: TikTok has quickly become the dominant media brand for the under 24 age group but what are the opportunities for brands on the platform? Find out at this event…

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on Hopin.

Please note all attendees will be sent a recording of the presentations after the event.

4.00 pm

Intro and Welcome
Ben Smith, founder, PRmoment


4.05 pm

TikTok Marketing Top Tips: Why TikTok makes people happy!
Jade Margiotta, Group Social Media Manager, Social

  • Tik Tok: An algorithm that rewards creativity

  • The three principles of TikTok marketing

  • Future Gazing: What ecommerce features are inbound on TikTok

  • The keys to discoverability on TikTok

  • Why TikTok is not longer purely a youth marketing channel

  • Why your business must take a human approach to TikTok

4.30 pm

How Pepsi are winning on TikTok
A conversation between Adam Clyne, ceo, Coolr (The Agency) and Aman Matharu, global director - digital transformation & marketing capability, PepsiCo (The Client)

  • Pepsi’s journey on TikTok

  • Why TikTok is an important channel for Pepsi

  • Why new ecommerce developments on TikTok have the potential to transform the potential of the channel for brands.

 5.00 pm  Case study: Case study: How Sports Direct partnered with Muslim creators and athletes to share their tips and tricks around how to exercise safely when fasting for Ramadan

Josie Dougoud, senior account manager, The Romans

  • How TikTok has become more than just an entertainment platform – it’s an education platform

  • Why TikTok content doesn’t have to be overcomplicated or polished, authenticity is the key

  • How a micro-influencer campaign can have a big impact

  • How to this campaign on TikTok resulted in media coverage elsewhere

 5.25pm  Case study: How to use user generated content on TikTok

Simon Lucey, founder & MD, Hype Collective

  • How to recruit nano influencers at scale

  • How to identify the content that is working

  • How to shape the commercial partnership with nano influencers

  • Using a paid strategy to increase the reach of the organic content on TikTok

  • How to use TikTox’s analytics

5.45 pm

Close of event


This event is worth 20 points
towards the PRCA CPD