Highlights from our How Brands Engage through Social Media conference

Thank you to everyone who came along to our How Brands Engage through Social Media conference. If you missed out, or you attended and want a reminder of your time, here is a video with the highlights of the evening.

The speakers and their topics of discussion at this conference were:

Chairperson’s introduction
Avril Lee, CEO London, Ketchum Pleon

How do you express corporate character through social media?
Joe Hanley, Director - Europe, IBM External Relations

Case study: How Age UK use free social media channels to connect with their audiences
Rob Mansfield, Senior Digital Editor, Age UK

How are brands monitoring social media channels?
Marcus Gault, Managing Director (Insight), Precise

Integrated stakeholder engagementCatherine Turner, PR Manager, The Co-operative Banking Group

How the Government's Digital Service become more engaged with its stakeholders
Emer Coleman, Deputy Director Digital Engagement, Government Digital Service

The role of planning in social media engagement
Laura Kerrigan, Associate Director – Digital, Ketchum Pleon

How can an organisation build a community?
Bertie Bosredon, Former Assistant Director of Services (Information & Multimedia), Breast Cancer Care

Thanks so much for our sponsors and hosts for the morning, Ketchum.