I’ve recently been writing about PRmoment Leaders, our new subscription-based learning programme and community launching very soon. I’ve explained why we have built the offering and what it includes.

Excitingly, PRmoment Leaders will feature recognised stars of our industry sharing their knowledge in 18 bespoke masterclass sessions each year.

You may have heard of masterclass.com, which features masters in a variety of fields providing videoed guidance for members in their respective areas of expertise - e.g. Samuel L Jackon on acting, Serena Williams on tennis, Gordon Ramsy on cooking. The PRmoment Leaders masterclass programme takes the fundamentals of that concept and focuses content specifically on issues that matter to our industry, additionally bolstered by community networking, discussion and debate.

Our carefully selected masters will deliver masterclass sessions covering topics that include:

• Business strategy and leadership

• The economics of PR

• Future-proofing agency skills

• Personality traits of high performing PR teams

• Building diverse teams and improving agency culture

• Media consumption trends

• Understanding data and the tools required for PR success

• How to pitch better

• How to develop great client relationships

• The role of PR in an integrated communications mix

Find out more about PRmoment Leaders here. We'll be announcing the 6 Masterclasses for the first semester next week.

Written by Will Hart, CEO of PRmoment Leaders.