Empyre Communications has been appointed to lead communications across DXB LIVE's portfolio of flagship events and executive thought leadership initiatives, covering strategic communications, media relations and executive profiling across local, regional and international markets.
DXB LIVE is the integrated event management and experiential agency of Dubai World Trade Centre. It's portfolio includes World of Coffee Dubai, the World Police Summit, the Middle East International Dermatology and Aesthetic Medicine Conference and Exhibition (MEIDAM), and the World Sports Summit, alongside consumer events such as Modesh World, DWTC Fanzone, live entertainment, music concerts and city-wide activations.
Shaping industries
Founder and CEO at Empyre Communications, Stephanie Farah, expressed pride at the win, calling it a "significant milestone" for the agency. "These [DXB LIVE] platforms are not only shaping industries and bringing together international communities, but also reinforcing Dubai's position as one of the world's leading destinations for business, innovation and events."
Khalid Al Hammadi, Executive Vice President of DXB LIVE, said as the company's expansion continues, it was important to match its ambitions with the appropriate communications strategy supports. "Empyre Communications stood out for its strategic approach, deep understanding of the regional landscape and ability to deliver impactful storytelling," he said.
This recent appointment adds to a haul of new clients for the agency, which it announced in Q1.