First things first, a moment of tribute is in order.

We are calling this: An ode to Kim, by Kim.

Kim Woodburn, the Queen of Clean herself, sadly passed away earlier this week, and the Stunt Watch team wanted to take a moment to give credit for her service to creativity. Way before Mrs Hinch, and the precursor to us using Gemma Collins in every stunt…there was Kim Woodburn.

Her past campaigns include being Poundland’s Queen of Clean for economically priced cleaning products, and a dig into the archives shows Flack of the Week highlighting Kim being called in by The Camping and Caravanning Club comms team for their Lavy Looksee challenge.

More than anything, we pay tribute to How Clean Is Your House, which gave us campaign inspo and one-liners galore. From "You dirty mare!" to cleaning tips that launched a thousand spring cleans. Kim's impact on British culture and comms cannot be understated. Hats off to Kim!

Netflix Takes on the Mouse House

Now onto Stunt Watch business. Netflix announced the launch of Netflix House, set to take on Disneyland, where fans can interact with their favorite series. Set to firstly launch in Philadelphia and Dallas, this is a smart move for the brand and also an opportunity where the quick reactive PR stunts we’ve enjoyed following successful shows can become full experiences in the park.

The possibilities are endless. Bridgerton waltzers and Stranger Things Upside Down experiences. Though, I don't quite think they’ll snatch Lush's suspicious Saltbomb following that awkward Saltburn bath moment, unless someone wants to pitch it in for the exit souvenir shop? (Please don't.)

But seriously, this move shows Netflix understands its IP isn't just content, it's culture. And culture deserves experiences beyond the screen.

Chelsea FC's American translation service

In what might be the funniest fixture announcement of all time, Chelsea FC enlisted the help of clueless Americans to announce its upcoming Premier League fixtures.

My personal favourite has to be "Dumbledorf" because what? The Düsseldorf, Harry Potter crossover nobody asked for is sending me. Closely followed by the "Cautionaires" and the "No Limit Bumblebees" which sounds like a tribute to Beyonce.

This is newsjacking your own fixture list and I'm here for it. In a world of slick social content, sometimes the best approach is to let chaos reign and capture genuine confusion.

Stormzy's Merky Films x Apple collab

Finally, Stormzy has launched Merky Films in conjunction with Apple. The first film 'Big Man’, shot entirely on an iPhone by Oscar-winning filmmaker Aneil Karia, will highlight Black stories.

This is an amazing initiative, not only in storytelling but to inspire a new generation to use the tech they have to hand to create well-told stories. It’s the kind of campaign and initiative that changes industries.

I will flag that I initially thought it was fake because I couldn't see past Stormzy in a wig, but once you get past that visual, the power of this partnership becomes clear. Merky continues to break boundaries, and pairing with Apple's tech accessibility message creates something truly special.