PRmoment Leaders: Graham Goodkind on how to develop an agency culture built for the long haul

The PRmoment Leaders masterclass series for 2026 kicked off with a fantastic session from Graham Goodkind, chair & founder of Frank.

Graham covered the cultural must-haves for sustained agency success, based on 25 years and counting for his independent, creative PR agency, now employee-owned.

Throughout the masterclass, Graham shared tips for the agency leaders on the PRmoment Leaders programme as they build teams and businesses themselves. Those tips were funny, challenging and sometimes provocative. You’d expect nothing less from the founder of an agency named and set up to deliver open and honest, no nonsense consultancy.

I'm grateful to Graham for his generous guidance to our cohort of agency leaders. This video snippet provides a quick example. Here he points out how important it is for leaders to stay grounded and keep it real, both when things are going great and when dealing with a bump in the road…

The PRmoment Leaders programme continues with another excellent line-up of expert speakers to follow Graham.. Click here for full details of the semester.

Get in touch with me directly if you're interested in making 2026 a year of boosted professional development for you and your agency.