Newsfluencers are an essential for PR and comms

PR Opinion

Stunt Watch Easter Awards – did you win?

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PR should jump on the TikTok office job trend

PR Opinion

Key steps to developing a research brief for PR

PR Opinion

The new realities of reputation management

PR Opinion

Myths about PR agency life vs in-house roles

PR Opinion

The PR industry can’t afford to scrap DEI

PR Opinion

April’s digital PR trends: Google’s AI content crackdown and Google Discover hits desktop

PR Opinion

PR lessons from Dr Robert Cialdini’s six principles of persuasion

PR Opinion

Crisis PR isn’t an emergency service

PR Opinion

Owning the change narrative

PR Opinion

Navigating the era of Trump tariff uncertainty

PR Opinion