Stunt Watch: Lewis Cap-Aldi, 1980s Domino’s and Breast Cancer’s street nipples

From 80s revivals to puns done right, simplicity wins in this week’s Stunt Watch.

Lewis Cap-Aldi

Aldi has only gone and done it again. In case you missed it, Lewis Capaldi took a detour on his UK tour and turned up to the rooftop of Aldi’s Nottingham store for a surprise gig, with the store rebranded as ‘Cap-Aldi’.

I love a good pun, so it had me at “Cap-Aldi,” and Lewis could not be more in line with the brand’s personality if he tried; relatable, funny and self-deprecating.

He even dropped an F-bomb during his set. Aldi could have done a full store rebrand, but the fact it got Lewis holding up the cardboard “CAP” sign added to the brilliance. Is a simple pun enough to form the basis of a good idea? Not always. But, on this occasion, it absolutely works.

With the public’s love of puns and Lewis Capaldi, it’s a win-win.

Domino’s ‘80s revival

Along with puns, I’m a sucker for anything ‘80s. Domino’s marked 40 years in the UK with a limited-edition merch collection inspired by its original delivery uniforms. In collaboration with Unified Goods, the “Hot Since ‘85” drop features a retro bomber jacket and polo that could’ve come straight from Stranger Things. Could any brand do this idea? f a world record and I love the sheer audacity of it.

Absolutely not. But Domino’s pulls it off thanks to its heritage and brand love, and perfect timing with ‘80s fashion having a moment this year…although as my mum says, “it always comes back . It’s a cycle”.

Breast Cancer UK’s street nipples

From bomber jackets to boobs. Breast Cancer UK stopped people in their tracks this week with its campaign highlighting the importance of early detection. Reverse graffiti appeared on pavements in London, Edinburgh and Manchester with the words, “if you don’t look for it, you could miss it”. 

Using pressure-washed breast stencils on dirty pavements, the message is clear and underscores a serious statistic: breast cancer affects one in seven women in the UK over their lifetime, yet research shows at least 30% of cases could be prevented. This campaign is a perfect example of how a creative execution, using messages that gradually fade, can amplify the impact of your point.

If you don’t check your boobs, you could miss the signs.

Red Bull and Prada’s Building Drop

When I first saw this stunt I thought it was an AI image (don’t know what that says about me). Red Bull and Prada transformed the side of a curved wall in Porto Alegre, Brazil into the world’s largest skate ramp. The project, called Red Bull Building Drop, saw skateboarding legend Sandro Dias break two Guinness World Records. I’m sure every PR team has debated whether a world record stunt is too done, but when executed like this it works. It’s quite literally a world record on top of a world record and I love the sheer audacity of it.