
Map out your PR career says Angela Casey, MD Porter Novelli, Edinburgh
• Opinion

Not enough PROs can produce good copy says Mary McGarrie, PRO at VisitScotland
• Opinion

It’s time for PR to get over its inferiority complex and for clients to stop sticking outdated labels on the agencies they use, says Marshall Manson, director of digital, at Edelman
• Opinion

If you want to see how social media should be used check out the NBA, says Adam Vincenzini from Paratus Communications
• Opinion

Andy Green discusses why Eddie Stobart’s brand shines brighter than its competitors
• Opinion

There may be no obvious replacement for AVEs, but that is not a problem, says David Rockland, CEO of Ketchum Pleon Change
• Opinion

Never mind the answer, what’s the right question? Frank PR’s Graham Goodkind gives his recipe for coming up with brilliant ideas
• Opinion

Independent PR consultant Claire Thompson poses the SEO challenge
• Opinion

Dare to think differently says Weber Shandwick’s Stuart Lambert
• Opinion

The basics of PR are important for a social media campaign, says Gerard Corbett Chair-Elect for the PRSA
• Opinion