Why brands should lean into corporate character, not obsess about corporate brand

PR Opinion

March’s digital PR trends: Newswires are barely cited by AI search, and has AI-generated content finally matched human writing?

PR Opinion

Stunt Watch: Govia Railway & Diane Morgan, KFC puffs up pickles, and a blooming relationship between Lovehoney & Chelsea Flower Show

PR Opinion

Faith vs Fandom: How brands can get it right

PR Opinion

GEO is just strategy led by FOMO

PR Opinion

PR Stunt Watch: FC Barcelona & World Down Syndrome Day, GOSH's Play on Pause and Cillit Bang's Return of Barry Scott

PR Opinion

10 lessons from a decade at the helm of a PR agency

PR Opinion

Stunt Watch: M&S and Gillian Anderson plus Farage and Reform

PR Opinion

One day to fix all? PR needs to go beyond IWD

PR Opinion

I’ve been a woman in PR for two decades, here’s what it taught me

PR Opinion

PRmoment Leaders: Charlotte West on the ‘PR revolution’ underway for in-house comms

PR Opinion

February 2026’s digital PR trends: AI prefers PR’s writing style, Google demotes self-promotional listicles, and more fake experts

PR Opinion

Stunt Watch: Channel 4’s Fountain of Filth, Torres’ crisp Easter Egg and Foster’s 'sentimental' cans

PR Opinion

Stunt Watch: Sweary coffee, free food and a chic bag from Lidl to put it in

PR Opinion

PRmoment Leaders: Michael Murphy’s 10 rules for great leadership in PR businesses

PR Opinion