May’s digital PR trends: Google’s new AI features, listicle domination, and branded search behaviour

PR Opinion

Could this be how we break PR’s class ceiling?

PR Opinion

“Lower-value human capital” — why empathy is the key ingredient when communicating about AI

PR Opinion

PR Stunt Watch: John Lewis scores, Paddy Power's health warning on Arsenal, THIS steak and Carling Black Label is back

PR Opinion

Are Reddit and Substack the most overrated PR channels right now?

PR Opinion

How PR should measure its GEO impact

PR Opinion

Google enters the chat: What I/O 2026 means for comms

PR Opinion

How to avoid recruitment scams in the age of AI

PR Opinion

The panic about the death of the billable hour is overstated – and inevitable

PR Opinion

A PR masterclass from Anthropic’s Claude Mythos Preview: power, control and risk

PR Opinion

Stunt Watch: Madge & Grindr, the unbearable blazer, K-Supermarket on Tripadvisor and Independent Age's water on tap

PR Opinion

The PR account executive will survive 2027. The legacy agency model built around them might not

PR Opinion

I built my narrative architecture practice to be retrieved by AI – this is how

PR Opinion

PR Stunt Watch: The London Marathon edition

PR Opinion

How uncertainty is reshaping the role of public relations

PR Opinion