PR Stunt Watch: Flight Centre’s “Gorilla Adoption”, M&S’s Picky Bits Day and Aunt Bessie’s Harry Styles newsjack

PR Opinion

Consumer PR has a positioning problem

PR Opinion

Making the case for the (human) copywriter

PR Opinion

The Employment Rights Act: Why creative businesses need to rethink hiring, not fear it

PR Opinion

Stunt Watch: Big chickens, big Sam and big pause for thought

PR Opinion

What 30 years in PR taught us about trust, nuance and noise

PR Opinion

When AI becomes your reputation analyst

PR Opinion

What does an AI category collapse mean for PR?

PR Opinion

Stop treating reputation as a PR problem – it's a strategy problem

PR Opinion

PR Stunt Watch: Vikings, sausage rolls and six packs

PR Opinion

Why we should follow the lead of a US politician at this World Cup

PR Opinion

Who gets seen as "AI talent" in PR?

PR Opinion

PR Stunt Watch: The football takeover

PR Opinion

Spygate: Southampton's guilt, 'Boro's media briefings and the ultimate measurement for a brilliant PR campaign

PR Opinion

Football is "not so beautiful anymore" – so how will the World Cup stunt game really fare?

PR Opinion