Welcome to a new era of celebrity seeding, says Radiator PR’s Gaby Jesson

PR Opinion

Ten questions to ask yourself when doing “global” PR, by Ketchum’s Rod Cartwright

PR Opinion

Don’t claim to be green unless you have the facts to prove it, warns Resonates’ Chris Dace

PR Opinion

PR in Switzerland: Communications campaigns with actual mountains to climb, with Burson-Marsteller’s David Hart

PR Opinion

PR measurement needs to move up a gear, says Mantis PR’s Gavin Loader

PR Opinion

We must encourage PR entrepreneurs as they will help us out of the recession, says Threepipe’s Jim Hawker

PR Opinion

Five social media rules to follow when handling a crisis, by CM Porter Novelli’s Angela Casey

PR Opinion

What to do when you make a mistake at work, by TopLine’s Heather Baker

PR Opinion

Three steps the PR industry needs to take to close the diversity gap, by Bright Star’s Bieneosa Ebite

PR Opinion

Politicians don’t care about social media injustice, says PHA Media’s Phil Hall

PR Opinion

Four tips for starting up a thriving business during a recession, from Sermelo’s Jonathan Jordan

PR Opinion

PR is obsessed about being a profession, says Frank PR’s founder Graham Goodkind

PR Opinion