It is far more important to come up with good ideas than to know how to pitch them says Alex Singleton

PR Opinion

Is social media damaging the quality of journalism? Asks Cicero’s Mike Robb

PR Opinion

‘The British public is fed up with being deceived, politicians need to come clean’ says Phil Hall

PR Opinion

Why success has been sweet for W Communications’ founder Warren Johnson

PR Opinion

Austerity may beget luxury, but it must be promoted correctly says ELAN UK’s Jennifer Attias

PR Opinion

Five social media trends that offer new opportunities by Prohibition’s Chris Norton

PR Opinion

You have the power to change lives, so use it says Ketchum’s Rod Cartwright

PR Opinion

Eight steps you should take to make the most of social media for your business

PR Opinion

How Visa Europe’s Eleanor Orebi Gann chose PR over prison ...

PR Opinion

Journalists should accept responsibility for the bad stories they write

PR Opinion

What does big data really mean in PR? Asks Hotwire’s Brendon Craigie

PR Opinion

Being ambitious, smart and hardworking are the key qualifications that Cut Communicatons’ Nina Gardiner has needed to succeed in PR

PR Opinion

Tricks for balancing work and family life suggested by CM Porter Novelli’s Angela Casey

PR Opinion

Why a Burberry CEO is the perfect fit for Apple, by Neil Duffy, managing director, Interbrand London

PR Opinion

The life and loves of Tony Langham, co-founder and chief executive of agency Lansons

PR Opinion