Relying on gut instinct rather than research can leave you dangerously out of touch, says Colin Byrne

PR Opinion

The implications of the government’s 12 seat majority for its Brexit communications

PR Opinion

Preparing CEOs for day one of a crisis

PR Opinion

Five questions agencies need to ask themselves from Berkeley’s Paul Stallard

PR Opinion

Edelman’s Nick Barron on the wisdom of the crowd and fake news

PR Opinion

Agencies must pool resources says Simon Wadsworth, founder of Igniyte

PR Opinion

Why PR must lead on SEO

PR Opinion

The global socio-economic climate means business heads must be proactive in their political communications, says The Whitehouse Consultancy’s Chris Rogers

PR Opinion

The influencer relations gold rush: How to find a nugget

PR Opinion

Where is print not dead?

PR Opinion

How do you build and sustain a culture where creativity can thrive? Claire Bridges interviews Unity’s Gerry Hopkinson

PR Opinion

Consumer trust cannot be bought

PR Opinion

Happy 2017! Or is it? Omnicom’s David Gallagher takes a realistic look ahead

PR Opinion

How to handle stress in PR

PR Opinion

How clients can modernise PR

PR Opinion