The landscape of influencer fraud is becoming more nuanced, complex and sophisticated, says Matt Donegan, ceo, Social Circle PR Opinion
The death of advertising would mean the death of PR, argues Trevor Morris professor of PR at Richmond University PR Opinion
My top 3 inspiring women in PR from Davnet Doran new UK managing director of M&C Saatchi PR PR Opinion
What is the likely impact of digital disruption caused by The Fourth Industrial Revolution on business models? Asks Sermelo’s Jonathan Jordan PR Opinion
“Creative communications start from insight” says Ruth Yearley, director of insight and strategy at Ketchum PR Opinion
Five lessons to help PR prepare for the fourth industrial revolution, from Omnicom’s David Gallagher PR Opinion
