Good and Bad PR: McDonald’s are the bees knees but it sounds bad for the Spice Girls

Good & Bad PR

Good and Bad PR: Cheers to Aldi! But Pretty Little Thing gets its sizing wrong

Good & Bad PR

Good and Bad PR: Dream job, nightmare food and skincare

Good & Bad PR

Good and Bad PR: It’s all about fashion

Good & Bad PR

Good and Bad PR: M&S win (and lose) with its vegetarian Percy Pigs!

Good & Bad PR

Good and Bad PR: Asda and KFC are hot but Samsung cracks

Good & Bad PR

Good and Bad PR: Spoiler alert! Good PR for Spoiled.io, but ‘racist’ chocolate is terrible PR for Waitrose

Good & Bad PR

Good and Bad PR: April Fool’s heroes and losers

Good & Bad PR

Good and Bad PR: BA vs Ryanair

Good & Bad PR

Good and Bad PR: Swiss cheese-maker Beat Wampfler plays music to its cheese (no really, it did.)

Good & Bad PR

Good and Bad PR: Qantas nails it

Good & Bad PR

Good and Bad PR: Terrible for TripAdvisor, bunny fantastic for Ikea

Good & Bad PR

Good and Bad PR: Lidl's whisky wins

Good & Bad PR

Good and Bad PR: Fashion’s hit and miss

Good & Bad PR

Good and Bad PR: Ford’s perfect positioning but Coca-Cola and Delta get creepy

Good & Bad PR