Media agency UM have created this infographic based on the second release of the National Readership Survey’s Print and Digital Data (NRS PADD). Taking the research findings from the period of July 2011 to June 2012, here we can see just how readers take in their news.
Outlining both the digital and print reach of these major newspapers, it clearly highlights how the most read UK national newsbrand is The Sun with 17.4 million readers. Print readership is 15.8 million and 3.3 million for its respective website.
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