All-women team JRN Consultancy has been named the PR agency of record for Wynn Al Marjan Island, adding what is arguably the region's most watched hospitality development to a portfolio that already includes prior work with JOALI, Banyan Tree AlUla, Six Senses Southern Dunes, and a string of Fairmont and St. Regis properties across the Gulf.
The appointment covers strategic communications and media relations across the GCC, with JRN tasked with building awareness ahead of the resort's opening – a project that has held the industry's attention since ground broke on Al Marjan Island in Ras Al Khaimah.
Wynn Al Marjan Island will be the first Wynn property in the Middle East and the only licensed commercial gaming venue in the Emirates – a distinction that makes its opening notable not just for luxury hospitality, but for a structural shift in how the UAE positions itself as a leisure destination.
Sarah Fernandez, General Manager at JRN Consultancy, affirmed the significance of the project, saying: "Wynn Al Marjan Island represents one of the most significant hospitality developments in the Middle East and a project that is set to redefine the region's luxury tourism and entertainment landscape," adding: "It is an exciting addition to our portfolio. We look forward to working closely with the Wynn Al Marjan Island team to shape the destination's narrative across the GCC and support the continued momentum surrounding this landmark development."
The 60-hectare beachfront resort will feature over 1,500 rooms, 22 restaurants, a 420-metre private beach, a marina, theatre, luxury retail, and a 225,000-square-foot gaming floor.
The consultancy has also delivered brand partnership campaigns for the likes of Fairmont Riyadh in collaboration with Jo Malone London and The St. Regis Saadiyat with KAYALI, the latter winning a Hotel & Catering Award.