How creative technology and innovative platforms are redefining brand communications
|Date:||Thu 11th May 2017|
|Location:||Cohn & Wolfe, Lynton House, 7-12 Tavistock Square, London WC1H 9LT|
|Cost:||Free for in-house comms and marketing folks|
The press has always been inclined to write about brand comms if it is innovative. For example, a stunt on a huge scale. But many believe that innovation in technology and platforms is rising head and shoulders above the rest as the stand out creative.
A station takeover cannot just be physical now - it must be digital/social. A picture stunt for the sake of it feels hollower than ever. There are so many boundaries to push, so many ways of connecting people - brand communications can no longer be one dimensional, they should be intrinsically linked to the appropriate technology or an appropriate platform.
Our speakers at this event will talk you through how they are trying to do this with the brands they work for.
Due to high demand, we have to limit the number of tickets per organisation to three.
Please note this seminar is part of our series of events for in-house communicators only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!
Ben Smith, Founder, PRmoment
Case Study: How Sky use technology through music in its brand communications
|6.30pm||Using new technologies as a conduit in Ford's communications
Jay Ward, Director, Europe Product Communications, Ford Motor Company
|6.55pm||How Greater Manchester Police's App uses Geolocation and Geo-fencing technology to engage with the Greater Manchester public
Amanda Coleman, Head of Corporate Communications, Greater Manchester Police
How communications will drive innovations in creative technology over the next 5 years
Close of event
|Networking buffet lunch|
In partnership with:
This event is worth 15 points
towards the PRCA CDP