LinkedIn as a B2B Marketing Channel

Chairperson intro

Ben Smith, founder, PRmoment

Your Linkedin Algorithm update

Kinda Jackson, managing director, Digital, Social & Influencer, Brands2Life

• What mix of content and LinkedIn channels are most effective?

• Understanding the importance of engagement on LinkedIn

• Can an organic content strategy still work on Linkedin?

• When to use paid channels on LinkedIn

Using LinkedIn to build business and personal brands

Lottie Hutchins, account director, Publicis Pro

• The power of people in building business brands

• The ingredients for success on LinkedIn

• Understanding the algorithm - part person, part machine!

• Habits and behaviours impacting shareability

• What types of content LinkedIn 'likes'

• Paid media for brand awareness

• Tips, tricks and 'forgotten features'

Case study: 30,000 live attendees on LinkedIn Guide to Networking's Career Talks event

Aaron Calvert, executive producer, Through The I

30,000 attendees and 3 million+ on demand views. Career Talks: A LinkedIn Live Case Study

• Understanding LinkedIn live
• How to make LinkedIn live work for your business
• How to drive engagement through LinkedIn Live
• How to increase ROI with on demand

A Publicist's Guide to Linkedin: How to Build Your Personal Profile on the Platform

Kerry Sclater, Digital account director, MHP Group

• How to optimise and personalise a profile on Linkedin

• How to support your businesses senior leadership team with their profile

• Understanding the importance of personal engagement on Linkedin

• How to use thought leadership and research content to build your LinkedIn personality

• How to build a tone of voice that doesn't feel generic or corporate

• What doesn’t work? How much content is too much? And when does thought leadership become mansplaining!

Webinar ends