PRmoment Leaders PRCA PA Mediapoint PA Assignments PRmoment Awards Winners North

LinkedIn as a B2B Marketing Channel

When:
Location: Online
Organiser: PRmoment Events
Price: Early bird £45 + vat, Normal £55 + vat

Why attend: LinkedIn has become a key channel for B2B marketers, but few people are using it as effectively as they could. This seminar will show you the techniques, content platforms and strategies to improve your LinkedIn performance.

How it works: Please register via Hopin below. Once registered, you can add the event details to your calendar. We’ll also email you an order confirmation.

All delegates will be sent a password-protected recording of the event.

Book Now:

Agenda:

4.00pm

Chairperson intro

Ben Smith, founder, PRmoment


4.05pm

Your Linkedin Algorithm update

Kinda Jackson, managing director, Digital, Social & Influencer, Brands2Life

  • What mix of content and LinkedIn channels are most effective?

  • Understanding the importance of engagement on LinkedIn

  • Can an organic content strategy still work on Linkedin?

  • When to use paid channels on LinkedIn

4.25pm

From Awkward to Authority: Executive Profiling as Part of Your PR Toolkit

Lottie Hutchins, senior account director, Influence & Social at Publicis Pro

  • Why LinkedIn matters as a promotional channel
  • The power of people in building business brands
  • Ditching the cringe content and owning credibility
  • Opportunities with LinkedIn News
4.45pm

Case study: 30,000 live attendees on LinkedIn's Guide to Networking Career Talks event

Aaron Calvert, executive producer, Through The I

30,000 attendees and 3 million+ on demand views. Career Talks: A LinkedIn Live Case Study

  • Understanding LinkedIn live
  • How to make LinkedIn live work for your business
  • How to drive engagement through LinkedIn Live
  • How to increase ROI with on demand

A Publicist's Guide to Linkedin: How to Build Your Personal Profile on the Platform

Kerry Sclater, Digital account director, MHP Group

  • How to optimise and personalise a profile on Linkedin
  • How to support your businesses senior leadership team with their profile
  • Understanding the importance of personal engagement on Linkedin
  • How to use thought leadership and research content to build your LinkedIn personality
  • How to build a tone of voice that doesn't feel generic or corporate
  • What doesn’t work? How much content is too much? And when does thought leadership become mansplaining!
5.30pm

Webinar ends