Did any of your Facebook friends do the Ice Bucket Challenge? Silly question. This stunt highlights the power of social media to generate attention and funds for charities. We discuss how online media is transforming charity comms and two charities outline their social media strategies
Good news for Chris Hemsworth, star of Thor, as he is acclaimed Sexiest Man Alive by People magazine, terrible news for Broadway Hotel in Blackpool for trying to charge customers £100 for writing a bad review on Trip Advisor – seems this particular strategy backfired
An early ambition “to be in charge” is a hint at the drive, enthusiasm and determination that has helped Alison Clarke, CEO UK and Ireland of PR firm Grayling, to reach the top of her profession. Here she describes how she started out in PR and what keeps here there
Future Proofing In-House PR Teams
The new agency model
Integration in Reality
“Fins-bury Shark” prank by Discovery
Honey Maid's Love campaign
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Date: 03 Dec 2014
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