With the tabloids setting the news agenda, it can be hard to get the media interested in positive business news. But it is not impossible. We discuss how to capture the attention of the media with stories that actually make your clients look good
Ellen DeGeneres is the PR winner with her Oscar antics, but Paddy Power only wins disapproval from the ASA. Meanwhile, Russia Today gets some flak from a hacked-off news anchor
Lord Chadlington discusses the biggest challenges in PR today, the idea that many senior PR execs may soon find themselves out of a job and the challenges of a British PR firm trying to build a multinational business.
Public relations has woken up to the importance of measurement
It’s not what you say but what they hear
What's the difference between a social media agency and a PR agen
A giant hedgehog causes curiosity
How Google’s Consumer Barometer tool can help PR planning
Marketing at the ‘Zero Moment of Truth’
Did you make the shortlist? Take a look at the leading PR campaigns in UK PR over the last 12 months...
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Our PR Ideas of the Year book, which celebrates creativity in the industry, has been launched
We've listed the top 40 in-house teams to win and be nominated for the most popular PR awards of the past three years
We've listed the top 60 agencies to win and be nominated for the most popular PR awards of the past three years
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Date: 13 Mar 2014 Location: London Cost: Free
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