Do you prefer seeing your name in bold letters as a byline or your client’s name featuring strongly in an article? Kenny Campbell compares working in journalism with PR. Campbell is a director of agency Campbell Brown PR and former editor of Metro, which he describes as the most successful free daily newspaper on the planet
One client compares agencies to bugs and viruses. Surely that’s going too far? Before you decide, read his analyses of seven different types of PR agencies and what they do to make him feel sick
Links from almost all media outlets are valuable SEO assets, but not all publications offer links. And not all links are created equal. We discuss a recent study that highlights how B2B PROs can target the right online publications to get greatest SEO value
Future Proofing In-House PR Teams
The new agency model
Integration in Reality
“Fins-bury Shark” prank by Discovery
Honey Maid's Love campaign
It’s with some regret, and a little emotion, that we’ve decided to rename Golden Hedgehog Awards, somewhat logically – The PRmoment Awards.
The PRmoment Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector
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Our PR Ideas of the Year book, which celebrates creativity in the industry, has been launched
We've listed the top 40 in-house teams to win and be nominated for the most popular PR awards of the past three years
We've listed the top 60 agencies to win and be nominated for the most popular PR awards of the past three years
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Date: 03 Dec 2014
Date: 10 Dec 2014
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