Social media is transforming the face of breaking news and is in turn is affecting how PROs need to handle crisis communications. We look at a recent study into how social media has changed the way journalists approach newsgathering and offer top tips for better handling a crisis in the media
Do you know a tweet from a twit? Paul Simpson, head of digital at agency Lexington Communications, says too many businesses don’t, which means they are turning media crises into media disasters
Hacked Off Hack describes why it is far better to be a journalist than a PRO, despite the fact there is less money to be made
“Fins-bury Shark” prank by Discovery
Honey Maid's Love campaign
IKEA’s clever ‘bookbook’ campaign
Pedigree’s ‘Share for Dogs’ Campaign
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