Have stereotypes become irrelevant in marketing?

    From traditional housewives to rebellious teenagers, stereotypes have been used for decades in marketing. But is there any excuse to still rely on these tired images? We discuss why stereotyping doesn’t work and Women in PR president Mary Whenman lists three common stereotypes in PR that need to be stamped out

    The mindset of the modern communicator

    Have modern communicators changed their approach? Are they prepared to take more risks when positioning brands and do they require different skills, than previously, in order to communicate effectively? We discuss how the skills and the mind-set needed to be a successful communicator must have changed

    Lead generation in public relations

    Some thoughts coming out of our Ideas Kitchen event on "PR as a lead generation tool" held at Nelson Bostock

    All you need to know about the PRmoment Awards

    Last year we had over 600 entries and nearly 1000 people attend the awards – here is all the info you'll need about the UKs fastest growing PR Awards scheme.

    The PRmoment Awards 2015

    Golin and Manifest win big at the PRmoment Awards 2015.

    How to choose a PR agency?

    Take the 'chance' factor out of your PR pitch process by using our free Find a PR Agency Service.

    The Winners of the PRmoment Awards North

    Smoking Gun PR walked away with the 'Consumer Agency of the Year' award, Citypress scooped the gong for 'Large Agency of the Year' and Umpf won three Awards.

    PR League - In House

    We've listed the top 40 in-house teams to win and be nominated for the most popular PR awards of the past three years.

    PR League - Agencies

    We've listed the top 60 agencies to win and be nominated for the most popular PR awards of the past three years.