PR sunshine on a cloudy day

Tropicana’s sun installation has brightened Rich Leigh’s week, but Costa Cruises’ crass offer and poor customer handling by LA Fitness darkens his mood

Good and Bad PR

DWPub survey reveals the effect of public sector cuts on PR

Agencies expect increase in public sector work despite a considerable drop in in the last year. We analyse a straw poll of how agencies view public sector cuts

PR Review

Five tips when looking to hire

Interviews are a gamble, and if you do take on the wrong person it‘s going to cost you. Hacked Off recommends alternative ways to find PR talent

Hacked Off Flack

Healthy body, healthy mind is the routine for Ben Matthews

The commute to the living room for Ben Mathews, director at volunteer-run comms agency Bright One, is no sweat, unlike his earlier gym work out

Profile

Will the yacht campaign be a PR triumph for Daily Mail?

Will the Daily Mail’s campaign to build a new yacht for the Queen sink or swim? Phil Hall, chairman of PHA media, thinks it is a PR triumph

Opinion

What are the ideal qualifications to get started in PR

Do you need to be a graduate to work in PR? Or is it plain snobbery to think a degree from a top university gives candidates an edge? PR chiefs debate “BA or not BA?”

Inside PR

Bad for CEOs, good for digital marketers

An advert that is also a PR stunt?

Common themes in Concordia comments

The Golden Hedgehog PR Awards

The North and South shortlist contenders are announced for The Golden Hedgehog PR Awards 2012

How to choose a PR agency?

Take the 'chance' factor out of your PR pitch process by using our free Find a PR Agency Service

PR Training

The fast moving world of PR means that organisations are investing in training for their employees more than ever before

PR Knowledge

Want to know more about public relations and social media trends? This page contains links, downloads and load of useful information for PR and communications professionals

Day in the Life

The commute to the living room for Ben Mathews, director at volunteer-run comms agency Bright One, is no sweat, unlike his earlier gym work out

Opinion

Will the Daily Mail’s campaign to build a new yacht for the Queen sink or swim? Phil Hall, chairman of PHA media, thinks it is a PR triumph

Conferences

  • How Should Brands Prepare for a Social Media Crisis?

    Date: 02 Feb 2012
    Location: Ketchum Pleon, Central London
    Cost: £180 + VAT Why attend this event? Do you understand how your organisation should respond to a social crisis? How can brands use social media as an early warning system? How do you tackle negative sentiment online? Learn how to use social media as a customer relations tool in a crisis situation. How to use social media as a media relations tool in a crisis situation.

  • PR Analytics Conference

    Date: 22 Mar 2012
    Location: Ketchum Pleon, Central London
    Cost: Tickets from £155 + VAT Why attend this event? Do you understand how to robustly measure the impact of your PR? Are you concerned about how to measure the impact of social media on your brand? Are you concerned about how to integrate your PR agency into your evaluation effort? How much should PR evaluation cost?

Survey

In partnership with:

Is there any reason why apprentices should be worse at PR than graduates?

Last week's result:
72% of you said research was not over used in PR

Learning Zones

  • SEO

    What PR professionals need to know about search engine optimisation

  • International PR

    Who really needs international PR?

  • Social Media

    What makes a good branded video?

  • Public Affairs

    Why Brussels is an important part of any lobbying campaign

  • PR Evaluation

    Some simple steps to help you evaluate your PR more effectively