From traditional housewives to rebellious teenagers, stereotypes have been used for decades in marketing. But is there any excuse to still rely on these tired images? We discuss why stereotyping doesn’t work and Women in PR president Mary Whenman lists three common stereotypes in PR that need to be stamped out
Have modern communicators changed their approach? Are they prepared to take more risks when positioning brands and do they require different skills, than previously, in order to communicate effectively? We discuss how the skills and the mind-set needed to be a successful communicator must have changed
Some thoughts coming out of our Ideas Kitchen event on "PR as a lead generation tool" held at Nelson Bostock
It’s not Hacks V Flacks anymore
How to use humour in PR
Brandwatch CEO and Founder Giles Palmer interview
The Social CEO podcast with Colin Byrne and Paul Frampton
Highlights of PRmoment Awards 2015
The potential impact of social media on the sports industry
Last year we had over 600 entries and nearly 1000 people attend the awards – here is all the info you'll need about the UKs fastest growing PR Awards scheme.
Golin and Manifest win big at the PRmoment Awards 2015.
Take the 'chance' factor out of your PR pitch process by using our free Find a PR Agency Service.
Smoking Gun PR walked away with the 'Consumer Agency of the Year' award, Citypress scooped the gong for 'Large Agency of the Year' and Umpf won three Awards.
We've listed the top 40 in-house teams to win and be nominated for the most popular PR awards of the past three years.
We've listed the top 60 agencies to win and be nominated for the most popular PR awards of the past three years.
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