PRmoment

Full of festive cheer, Emma Kent from PR agency 10Yetis says “Ho, Ho, Ho” as she congratulates WestJet, but no one is laughing at the latest Comic Relief news

The trend for journalists depending on social media for content and networking continues to rise with 96 per cent using it daily. So, if you want to capture a journalist’s attention, go online

He can’t live without them, but that doesn’t mean they don’t drive him mad. This week Hacked Off lists a few complaints about clients

The day begins early with an iPad and ends late with a BlackBerry and non-stop action in between for Naomi Prior, head of PR at business standards company BSI

Eight steps for social success by Annabelle Atchison, director at digital PR agency 33 Digital

The pitch process isn’t the only way to build profitable relationships between clients and agencies. We suggest five ways agencies can support clients without having to pitch for the work