PRmoment - PR, Public Relations, Communications and Media analysis

Facebook food fight

Never mind the good PR this week (okay, it’s Orphea4D and 7Up), Rich Leigh goes mental over a Facebook meltdown by Amy’s Baking Company Baking Boutique and Bistro

Good and Bad PR

How to create an online sensation

Gangnam Style and Harlem Shake offer PROs useful lessons about how to create video clips that become worldwide phenomena. We list eight characteristics of viral hits

PR Review

Press release disasters

It is always PROs who get blamed for terrible press releases and bad coverage, but often it’s clients and journalists who should shoulder the blame says Hacked Off

Hacked Off Flack

Print perfect

Managing tenders, evaluating campaigns, content management and briefing the PR agency are all in a day’s work for Stephanie Girard, marketing manager at print provider Paragon Group

Profile

Are PR degrees worth it?

It’s not which degree you do, it’s getting the right experience that matters says Angela Casey, managing director of CM Porter Novelli, Edinburgh

Opinion

Procurement and PR

Is the procurement process damaging brands reputations? Being too focused on price may mean clients end up with poor PR that costs them dearly in the long term

Inside PR

Marketing vs. PR when it comes to newsjacking

Mis-Communicator of the Week: Zara Phillips

McDonald’s chalkboard campaign is fresh PR

previous next

The Golden Hedgehog PR Awards

We take a look back at The Golden Hedgehog PR Awards 2013 and share with you this year's winners

How to choose a PR agency?

Take the 'chance' factor out of your PR pitch process by using our free Find a PR Agency Service

PR Training

The fast moving world of PR means that organisations are investing in training for their employees more than ever before

PR Ideas of the Year

There's still time to enter your greatest campaigns to our PR Ideas of the Year 2012 project

PR League - In House

We've listed the top 40 in-house teams to win and be nominated for the most popular PR awards of the past three years

PR League - Agencies

We've listed the top 60 agencies to win and be nominated for the most popular PR awards of the past three years

PR Knowledge Hub

Want to know more about public relations and social media trends? This page contains links, downloads and load of useful information for PR and communications professionals

Conferences

Date: 13 Jun 2013
Location: 116-120 Goswell Road, London, EC1V 7DP
Cost: Free to in-house professionals only Why attend this event? Are you an in-house PR professional? Are you looking for inspiration on how your brand use content? - Do you want to hear how other brands are using content? - Then come to this free seminar...

Brands and Trust:The cost of losing your reputation

Date: 20 Jun 2013
Location: Holborn Gate, 26 Southampton Buildings, London, WC2A 1PB
Cost: Tickets from £155 +vat Why attend this event? Reputation matters more today than ever before How do brands use communications and PR to support their eputation What are the benefits of having a good reputation? If you loose your good reputation - how much will it cost you? And how can you get it back?