PRmoment.comPRmoment GLOBAL

Opinium
PRCA

Co-creating partnership content with bloggers and vloggers

Date: Thu 18th May 2017
Location: The Forest Room, The Hospital Club
Organiser: PRmoment Events
Cost: Free

Due to high demand, we have to limit the number of tickets per organisation to three. 

6.00pm Registration and informal networking  
6.15pm Chairpersons introduction
Ben Smith, Founder, PRmoment
6.20pm

Case Study: Influencers as a media channel for The FA Cup
Lucy Hart, Head of Influence, Mischief and Football YouTuber Theo Baker 

Theo has over 600,000 YouTube subscribers and 50k followers on Twitter

  • Learn from a campaign where influencers became the principal media channel
  • Co-creating a content plan alongside influencers
  • Understand the techniques required maximize engagement
6.45pm

Case Study: anCnoc - Because good whisky never goes out of fashion with YouTuber Robin James
Mandy Sharp, Founder, Tin Man Communications and YouTuber Robin James

Robin James writes the www.manforhimself.com blog (over 100k YouTube subscribers, 13.5k followers on Instagram, 5k followers on Twitter)

  • The campaign used influencers to help position a high end, single malt whisky to a style conscious male audience
  • Why Tin Man aligned the the anCnoc brand with a contemporary Saville Row tailor
  • What content was created and why it worked!
7.10pm

Research launch: How to maximise your return on influencer marketing
Louise Mendlesohn, Head of Business Development, Vuelio

  • How to find the right vloggers and bloggers for your market and brand
  • Understanding vloggers and bloggers content requirements
  • What are the best ways to engage with bloggers and vloggers
7.35pm

Case study: How Adidas engages influencers
James Gordon-MacIntosh, Founder Hope&Glory and a secret speaker!

8.00pm

Chairpersons Closing remarks
 

 
8.05pm Drinks, canapés and informal networking
 
 
9.00pm Close of event  

Thanks to our partners Vuelio for helping us put on this event

 

This event is worth 15 points
towards the PRCA CPD

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