Tool:
Cision Communications Cloud

What the tool does
The platform combines our outreach to journalists (which we can fully track) with a dashboard to highlight where we’ve secured coverage.

Price as reviewed
£6,950 per annum.

Why do your team need it?
We use the Communications Cloud for its influencer database and monitoring our online coverage.

How does it perform?
As a very small team, the Cision Communications Cloud is a very much needed tool to make our work more efficient, and in this instance, the Comms Cloud does it perfectly.

Building contact lists are really easy, so is creating a press release and sending or scheduling it, but the most important thing for me is being able to do constant reporting.

Thanks to the Comms Cloud, I can now see how a campaign is performing, I can analyse our coverage very easily and as we have linked Google Analytics to the platform, I can get even more insights that way – this tool adds great value our work. 

What do you like about it?
It's just so easy to use. The interface is really responsive and interactive, making the navigation simple.

Any dislikes?
Nothing to dislike about it. Maybe some improvements can be done because at the moment the platform doesn't fully integrate with Instagram and that would be useful.

Star rating?

Written by Tiphaine Rolland, PR manager at cycling clothing company Cafe du Cycliste