What consumers want from brands on social, versus what marketers think consumers want on social!

PR Research

Mind the Authenticity Gap: The difference between what businesses claim to be and what they really are

PR Research

Study shows secrets of building a loyal customer base

PR Research

Research shows best ways to ensure your email is picked up by journalists

PR Research

NHS climbs up Most Connected Brand chart, just behind Amazon

PR Research

Why PRs must act on climate change

PR Research

Senior comms leaders feel lonely at the top claims research into mental health in PR

PR Research

Key diversity lessons brands and agencies must learn

PR Research

Post COVID news and media consumption trends in Western Europe explained

PR Research

The seven drivers of change in a post COVID world for FMCG brands

PR Research

What does it take to succeed as a PR influencer?

PR Research

UK consumers care about the product, price and purpose - in that order, claims research

PR Research