PR Pitches and mergers & acquisitions: March 2023 update
Ben Smith, Founder, PRmoment.com
Welcome to the PRmoment Podcast.
Welcome to our March review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch.
Andrew is a co-founder and non-executive director at Frank PR and is now lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR. He is also a partner at PCB Partners where he advises on buying and selling marketing services agencies.
Thanks to our PRmoment Podcast sponsors, The PRCA.
Tickets are now on sale for The PRmoment Awards in London on Thursday 20th April and in Manchester 25th April 2023.
2 mins Andrew gives us his PR pitch wins update
- News of wins for The Academy with Peroni and Marie Currie
- Maven wins The Perfume shop
- Forster wins Transform (a public/private partnership)
- Full Fat wins a raft of festival brief
- PHA wins Lucozade, Ribena and Orangina
- MSL wins Renault’s social media brief
10 mins Are PR firms winning more social media briefs from their social media agency peers?
“PR agency’s should always have an edge when it comes to generating engagement”
“There are noticeable differences in the way different (types) of agencies approach it from a strategic perspective”
“9/10 the creative I see coming out of PR agencies is right up there with the best in the world, it’s the other elements that sometimes let them down”
14 mins Andrew talks about what the future looks like for influencer marketing agencies
16 mins Andrew completes his review of this month’s pitch wins
- Hope&Glory win Trainline
- The Romans win Candy Crush
- Tin Man win Smart Energy GB
18 mins Andrew’s PR M&A update
- Finn Partners acquire Hyderus
- JIN buy Opinion Act
- News of Martin Loat’s exit from Propeller
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