The Times paywall and why they chose subscription over free access

If you want to hear about how Times Online went to a paid for subscription model, watch this video which includes a presentation from The Times assistant editor, Tom Whitwell.

Tom Whitwell, Assistant Editor of The Times

Tom Whitwell is Assistant Editor of The Times, with responsibility for Online. Over the last 18 months, he's been developing Times Online and building the new paid-for site which successfully launched in May 2010.

He joined The Times in 2006 as Communities Editor on Times Online. Before The Times, Tom Whitwell started his journalism career in music magazines, becoming Editor of Mixmag in 1999. After a stint as Deputy Editor of The Face, he became an editorial consultant for IPC, Cedar and John Brown, and founded the successful technology blog musicthing.co.uk.
This clip has been edited from PR Newswire’s Meet the Media event on the 30th June.

PR Newswire regularly hosts Meet the Media events, inviting speakers from key publications to talk to PR’s and Corporate Communicators, on how their publication works and how to contact them to achieve editorial.

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