Public relations is changing, so PR agencies are changing. To their credit, good PR firms today are unrecognisable from the media relations centric shops of five years ago. Change has been rapid and there have been winners and loosers along the way.
I suspect that the speed of change will continue to be rapid and in this video, agency leaders discuss their predictions for the future shape of PR firms.
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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